Relation between the emoticons and emotions

Minseop Kim; Juyong Chun; Seonyeong Jeon; Younha Chang; Pf. Youngshin Kwak

Relation between the emoticons and emotions

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Type: Proceeding

Author: Minseop Kim (UNIST) Juyong Chun (UNIST) Seonyeong Jeon (UNIST) Younha Chang (UNIST) Pf. Youngshin Kwak (UNIST)

Journal: The HCI Society of Korea 한국HCI학회 학술대회 PROCEEDINGS OF HCI KOREA 2017 학술대회 발표 논문집

Published: 2017.2

Pages: 1,004 - 1,008 (5page)

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Relation between the emoticons and emotions

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This study aims to investigate relations between the emoticons and emotions using the ‘kakaotalk’ default emoticons. The emoticon distribution map would be made with new axes from PCA and some ‘Kakaotalk’ default emoticons.
Facial expression and gesture cannot be expressed on mobile messenger. This leads to the global use of emoticon which complements the limitation of mobile messenger communication. Therefore, this study will see what emotions are delivered by each emoticons.
8 adjectives are generated and reduced through focus group interview, categorizing, and literature studies to evaluate stimuli, which is emoticons consisted of facial expression and motion. 37 emoticons are selected as the stimuli based on our own criteria such as emoticons that express emotions with a various degree rather than situations. The semantic differential experiment is performed with 12 subjects and monopolar scales of 8 adjectives.
After PCA, the 1<SUP>st</SUP> principal component is defined as positiveness and 2<SUP>nd</SUP> one is unpredictability, which explains the results up to about 80%. Some emotions were orthogonal to one another and there are more various emotions in negative emoticons rather than positive space.
We concluded that the threshold for using positive emoticons is much higher in comparison with that of negative emoticon. There were somewhat empty space at the positive area in the emoticon distribution map, which means less expressed emotion space through emoticons at the positive area. The emoticon designer could focus on that empty space on the map to fascinate messenger’s users.

#Emoticon #Emotion #Affective engineering #Kansei engineering #Semantic differential experiment

Abstract
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2. Method
3. Results
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