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Diversity and Value of the Models in Contemporary Fashion
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현대 패션에 나타난 모델의 다양성과 가치

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Type
Academic journal
Author
Kim, Sun Young (순천대학교)
Journal
The Korean Society Of Design Culture JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE Vol.23 No.2 KCI Accredited Journals
Published
2017.6
Pages
51 - 65 (15page)
DOI
10.18208/ksdc.2017.23.2.51

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Diversity and Value of the Models in Contemporary Fashion
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Abstract· Keywords

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The purpose of this study is to examine the diverse cases of fashion model in contemporary fashion field making use of non-professional models increasingly and find out the imbedded meaning here. In a sense that the fashion model reflects esthetic ideal for a certain period of time, this provides a chance to look into aesthetic perspectives that the contemporary fashion seeks for.
Literature review and case study were both used for research method. Firstly, the changing trend of model was reviewed on its type, characteristic, and tool as communication. Secondly, cases were examined from 2010 through 2016 according to fashion collection, advertisement, campaign, social media, fashion magazine, and collaboration as a tool of fashion communications. Lastly, value in diversity was searched via the examined cases.
Results indicated the manifold characteristic trends by the race, age, physical size, sexual identity and disability as well as those in the common model beyond the conventional stereotype about fashion models appearing in various media for fashion communications. Such diversity in model is thought to have a value in terms of democratization of model, reconsideration of aesthetic diversity, and realization of fashion fantasy.
This study shows that modern fashion goes through communications in line with contemporary times by getting away from the view point of unified conformity and accepting the feminine beauty itself variously. This study also expects such a trend will keep spreading.
#Contemporary Fashion(현대 패션) #Model(모델) #Diversity (다양성) #Fashion Communications(패션커뮤니케이션)

Contents

Abstract
국문초록
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 현대 패션에 나타난 모델의 다양성 사례
Ⅳ. 현대 패션에 나타난 모델 다양성의 가치
Ⅴ. 결론
Reference

References (61)

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[단행본] - 고은주 / 2012 / 패션브랜드와 커뮤니케이션 / (주)교문사 google schola [학술지(정기간행물)] - 김상훈 / 2008 / 광고모델시장 선진화 방안에 대한 인식조사: 국내 300대 광고주를 중심으로 / 광고학연구 19 (1) : 55 ~ 74 dbpia [학술지(정기간행물)] - 김선영 / 2016 / Vetements 패션 컬렉션 분석과 내적 의미 -2014 F/W~2016 F/W를 중심으로- / 한국디자인문화학회지 22 (3) : 67 ~ 80 dbpia [학술지(정기간행물)] - 김소영 / 2002 / 패션 커뮤니케이션 매체와 이상적 신체미 (제1보) -패션커뮤티케이션 매체를 중심으로- / 복식 52 (7) : 139 ~ 154 dbpia [단행본] - 김영선 / 2015 / 패션과 영상문화 / 교문사 google schola

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