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A study on the influential factors for the customer satisfaction in the musical performing art
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뮤지컬에서 관람만족에 영향을 미치는 공연요소 연구

논문 기본 정보

Type
Proceeding
Author
Eun-A Song (청주대학교)
Journal
The Korean Entertainment Industry Association 한국엔터테인먼트산업학회 학술대회 논문집 한국엔터테인먼트산업학회 2015 춘계학술대회 논문집
Published
2015.5
Pages
45 - 50 (6page)

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A study on the influential factors for the customer satisfaction in the musical performing art
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Abstract· Keywords

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Musical, a composite art of dance, music, and performance, is a rapidly growing cultural industry. Despite its growth, little research on musicals with the perspective of marketing has been reported. Those that were conducted mostly tried to find marketing factors from external conditions instead of the performing art itself. This research intends to find the influential factors for audience satisfaction from inside the musical performing art. In this paper, the focus inside performing arts is on text, stage, directing and audience. Directing not only involves a director and actors but also refers to all stage elements such as setting sound costume, etc. These factors can be ordered by the extent of their influence on audience"s viewing satisfaction. The result of this paper would ultimately support investigation of the growth of domestic musical industry.

Contents

요약
Abstract
Ⅰ. 연구배경과 목적
Ⅱ. 이론적 배경
Ⅲ. 가설 설정 및 연구 방법
Ⅳ. 실증분석
Ⅴ. 결론
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