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Relationship among golf course service quality, image, customer satisfaction, and customer loyalty
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골프장 서비스품질, 골프장이미지, 고객만족, 고객충성도의 관계

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Type
Academic journal
Author
Journal
Korean Society For Sport Management Korean Journal of Sport Management Vol.10 No.3 KCI Accredited Journals
Published
2005.9
Pages
15 - 25 (11page)

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Relationship among golf course service quality, image, customer satisfaction, and customer loyalty
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Abstract· Keywords

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This study attempts to determine the relationship among golf course service quality, image, customer satisfaction, and customer loyalty. For this purpose, a sample of golfers who have golf course experience in five difference facilities located in Seoul, Gyeonggi, Chungnam, Chungbuk and Daejeon For the analysis of the data collected for this study, we used the quest-factor analysis (SPSSWIN Ver 10.0), the confirmatory factor analysis and the structural equation modeling method (AMCB 4.0). The following results were obtained from the analyses.
First, service quality has significant effects on the image. Second, service quality has significant effects on the customer satisfaction. Third, service quality has significant effects on the customer loyalty. Fourth, the image has significant effects on the customer satisfaction Fifth, the image has no significant effects on the customer loyalty. Sixth, customer satisfaction has significant effects on the customer loyalty.
#서비스품질 #이미지 #고객만족 #고객충성도 #golf course service quality #image #customer satisfaction #customer loyalty

Contents

Ⅰ. 서론
Ⅱ. 이론적 관계 모형
Ⅲ. 연구방법
Ⅳ. 분석 및 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT

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