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Measuring the efficiency of food and beverage outlets : Focused on the “L” hotel
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호텔 식음료(F&B) 매장의 효율성 측정 : L호텔 사례를 중심으로

논문 기본 정보

Type
Academic journal
Author
Kim, Kyung-Ja (한성대학교) Choi, Kang-hwa (한성대학교)
Journal
Korean Hospitality and Tourism Academe Korean Journal of Hospitality & Tourism Vol.26 No.7(Wn.103) KCI Accredited Journals
Published
2017.10
Pages
213 - 227 (15page)
DOI
10.24992/KJHT.2017.10.26.07.213.

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Measuring the efficiency of food and beverage outlets : Focused on the “L” hotel
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Abstract· Keywords

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This study tracked the contemporaneous efficiency of food & beverage (F&B) outlets in L-hotel from 2014 to 2016 using the data envelopment analysis. Additionally, this study employed bootstrap truncated regression to analyze the relationship between F&B operational policies and F&B outlets’ efficiency. The major aspects of this study are as follows: First, deli and buffet outlets have the highest efficiency, whereas French and Italian restaurants are the least efficient. Nonetheless, buffets still have room to improve scale inefficiency. Moreover, the inefficiency of most of F&B outlets is mainly caused by the shortage of outlet sales, rather than the number of customers. This result demonstrated that these outlets need strategic alternatives to maximize the sales volume. Second, the sales per unit area and turnover ratio per seats in F&B outlets have positive effects on the annual efficiency score of F&B outlets, indicating a need for improving efficiency by adjusting resource allocation and food-service capacity. This study suggests strategic operational plans to cope with the fluctuations in the internal and external environment and identify best practices F&B outlets that others can emulate. Furthermore, the results of this study may help F&B practitioners to understand the F&B outlets environment from an operator’s perspective, and to offer strategic initiatives for efficient operation management.
#Food & # Beverage (F& #B) #Efficiency #DEA #Bootstrap Truncated Regression #식음료매장 #효율성 #부트스트랩 단절 회귀분석

Contents

Abstract
Ⅰ. 서론
Ⅱ. 선행연구 검토
Ⅲ. 연구모형 및 입출력 변수
Ⅳ. DEA 실증분석 결과
Ⅴ. 결론 및 연구의 한계
참고문헌
국문초록

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UCI(KEPA) : I410-ECN-0101-2018-323-001405286