메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The Compared Study on the Cases of Star's Wedding in the Hotel Image & Wedding Factors
Recommendations
Search
Questions

스타(Star) 결혼식의 인지정도에 따른 호텔기업의 내·외적이미지, 결혼식 구성요소 간의 비교연구 : 특 1급호텔 중심으로

논문 기본 정보

Type
Academic journal
Author
Lee, Ae-Ree (중부대학교)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.30 No.2(Wn.126)
Published
2018.2
Pages
157 - 172 (16page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
The Compared Study on the Cases of Star's Wedding in the Hotel Image & Wedding Factors
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
This study is made under the hypothesis that the level of awareness toward Celebrity Wedding will have influence on the perception of service quality and accordingly it will lead to different decision-making when selecting what to buy for one’s wedding ceremony. The first empirical finding of this study is that the service quality has significant difference amongst target customers, which makes hotels’ strategy focus more on elaborating and decorating wedding ceremony, especially banquet wedding hall at the hotel. The second finding is that the components for wedding ceremony (What to buy) have significant difference according to the level of awareness toward Celebrity wedding. Such components as design of banquet wedding hall, wedding costume &dress, make-up, lighting &sound system at the wedding hall, quality of service, Food & Beverage, parking capacity, easy access by public transportation have been strongly perceived by young generation as important factors for selecting wedding venue. The hypothesis that there might be difference in inner image is rejected while the difference in outside image is selected. It has been much influenced by emerging trend that the personality of younger generation is getting differentiated while such trend was being impacted by target customers group who have high level of awareness toward Celebrity Wedding. Consequently they focus more elaborated components which makes differentiated points for banquet wedding hall of the hotel, i.e. hotel view, layout, signage, location of rest room etc.
#호텔산업(Hotel Industry) #스타 결혼식인지도 #내적이미지 #외적이미지

Contents

Abstract
I. 서론
II. 이론적 배경
III. 연구방법
IV. 분석 결과
V. 결론 및 시사점
참고문헌

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

A Study on the Preferences of L Hotel Buffet Restaurant by Q Methodology
An ,  Hyun-Jung 한국관광레저학회 학술발표대회 2017 .06
Analysis of the customer preference for the flower decoration at hotel wedding by life style and demographic characteristics : Focusing on Customers using 5 Star Hotel in Seoul
Yoon ,  mi-Sook ,  Kim Journal of Tourism and Leisure Research 2016 .12
The Effects of Space Design and Table Decoration of Hotel Banquet to Customer Satisfaction and the Revisit Intentions
Kyu Sun Hwang ,  Young Gook Kim International Journal of Tourism and Hospitality Research 2008 .06
Study on the affect of Customer feeling for Food space design in hotel Restaurant on Customer satisfaction and Revisit intention
Seo ,  Hyun-Ju ,  Hahm Journal of Tourism and Leisure Research 2015 .02
Research on the Factors Affecting Customer Satisfaction in Hotel Banquets and Wedding Ceremonies
Soo Ik Song Culinary Science & Hospitality Research 2007 .06

Recently viewed articles

The Effect of Teacher Efficacy of Early Childhood Teachers on Problem Behavior Guidance Strategies: The mediating effect of grit
Kwon, Hyo Kyoung, Kim 외 1명Korean Association of Human Ecology2024.11
 The Effects of Hotel Brand Class and Guest Ratings on Participation in Green Hotel Programs
Haeryong Kim2018
 A Study on the Characteristics of Meta Search Engines
이란주Korea Society for Information Management2000

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2018-323-001820930