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A Study on the Mediating Effect of Economic Benefits in the Relationship between Shopping Perceived and Impulse Buying : Focusing on the Internet Shopping Mall Users in China
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쇼핑지각과 충동구매의 관계에서 경제적 효익의 매개효과에 관한 연구 : 중국 인터넷쇼핑몰 이용자를 중심으로

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Type
Academic journal
Author
Byung-ki Park (서울시립대학교) Sang-Taek Jeun (경기대학교)
Journal
Global e-Business Association The e-Business Studies Vol.19 No.2 KCI Accredited Journals
Published
2018.4
Pages
3 - 24 (22page)
DOI
10.20462/TeBS.2018.4.19.2.3

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A Study on the Mediating Effect of Economic Benefits in the Relationship between Shopping Perceived and Impulse Buying : Focusing on the Internet Shopping Mall Users in China
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Abstract· Keywords

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This study establishes conceptual foundation of impulse purchasing as a type of consumers" buying behaviors through an extensive review of relevant literature. More specifically, this study investigates relationships between shopping value, shopping interest, shopping propensity and actual impulse purchasing. This study is also intended to identify some important variables possibly influencing on consumers to help companies to establish more rational and scientific marketing strategies by analyzing the relationships among Economic Benefit and impulse purchasing. For the purpose of the study, parameter variable(Economic Benefit) factors, independent variable(shopping propensity, shopping value, shopping interest), dependent variable(impulse purchasing) were derived as important variables affecting Chinese consumers" impulse purchasing. The Data were collected from a survey of the consumers in Beijing Shanghai, Tianjin of China. Research shows that Economic Benefit, a parameter, does not affect shopping value, but does affect shopping interest, shopping propensity.
#Shopping Propensity #Shopping Value #Shopping Interest #Economic Benefit #Impulse Purchasing #쇼핑성향 #쇼핑가치 #쇼핑흥미 #경제적 효익 #충동구매

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 고찰 및 선행연구
Ⅲ. 연구모형 및 조사방법
Ⅳ. 실증분석
Ⅴ. 결론
References
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UCI(KEPA) : I410-ECN-0101-2018-324-002049990