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The Effects of Consumption Value of Female Consumers who Buy Bakery Goods on Impulse Buying and Purchase Satisfaction
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베이커리제품을 구매하는 여성소비자의 소비가치가 충동구매와 구매만족도에 미치는 영향

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Type
Academic journal
Author
Hye-Sun Chung (경기대학교) Ji-Suk Sim (경기대학교) Jong-Jin Lee (경기대학교)
Journal
Culinary Society of Korea Culinary Science & Hospitality Research Vol.23 No.8(Wn.91) KCI Accredited Journals
Published
2017.12
Pages
27 - 39 (13page)

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The Effects of Consumption Value of Female Consumers who Buy Bakery Goods on Impulse Buying and Purchase Satisfaction
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Abstract· Keywords

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This study was to examine how consumption value of female consumers affects impulse consumption and purchase satisfaction when they buy bakery goods, present specific determinant factors that affect them, and identify its influencing factors. The survey was conducted with those who have bought bakery goods of female consumers in Seoul and Kyonggi area, using a convenience sampling method. After a total of 400 responses was collected, 366 responses were included for the multiple regression analyses in order to test the hypotheses. To summarize findings from this study, analysis of the first hypothesis showed that “emotional impulse buying,” “stimulating impulse buying,” “reminder impulse buying,” and “situational impulse buying” among impulse buying factors in consumption value factors had positive effects. The second hypothesis analyzed that “emotional impulse buying,” “stimulating impulse buying,” and “situational impulse buying” gave positive impacts on “purchase satisfaction,” while “reminder impulse buying” had no influence. Analysis of the third hypothesis demonstrated that “consumption value” had positive effects on “purchase satisfaction.” These findings were significant to examine consumption value that show the consuming pattern of consumers, analyze influencing factors on impulse buying of female consumers, and further present marketing strategies used for advantageous tools with competing stores to bakery owners or marketers.
#Female consumer #Consumption value #Impulse buying #Purchase satisfaction

Contents

ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증분석
5. 결론
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References (63)

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Ahn, S. A. (2008, Jan 10). http://www.kormedi.com/news/article/1183917_2892.html Avivah Wittenberg-Cox & Alison Maitland(2009). Next Economic Trend, The Nan. Chang, H. S. (2009). Developing standards for measuring consumer's impulse purchasing in internet shopping mall and analysis of characteristics. Korean Home Management Association, 27(4), 127-139. Chang, I. C., & Um, S. H. (2000). Effects of consumption values on impulse buying behavior of souvenir. The Tourism Sciences Society of Korea, 24(2), 31-45. Choi, W. S., & Lee, S. B. (2012). The effect of service scape of an eco-friendly restaurant on customer perceived value, attitude and behavior intention. Culinary Science & Hospitality Research 18(5), 45-62.

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