The Effect of Comparative Advertisements on the Internal Reference Price and Consumers’ Price Perception

Kim ,  In-Sub

Korean Jouranl of Business Administration

2005 .06

The Influence of the Level of Consumer Knowledge and Involvement on Acceptable Price Range and Reservation Price

Pa ,  k Seung Bae ,  허종호

기업경영연구

2013 .01

A Review of Pricing Research in Recent 15 years (2000-2014) in Korea

Cha ,  Kyoung Cheon

Korean Journal of Marketing

2014 .12

The Effect of Reference Price Advertisements of Service on Consumers' Perception

김인섭 ,  Kim yong man

Journal of Global Scholars of Marketing Science(마케팅과학연구)

2002 .01

A study on impact of a partitioned price for a recall price, price fairness perception - The moderating effect of All-inclusive Price Presentation -

Suh ,  Byung Kwon ,  Bae

Journal of channel and retailing

2013 .04

Retail Sale Advertising : Effects of Reference Price, Price Rationale and Price-Quality Inference on Evaluation of Apparel Attributes

Heesook Hong ,  현지은

Journal of Global Scholars of Marketing Science(마케팅과학연구)

2002 .01

A Study on Impact of a Partitioned Price for a Recall Price, Price Fairness Perception and Purchase Intention: The Moderating Effect of Involvement and Prior Knowledge for the Price Fairness Perception

서병권 ,  MuEun Bae

기업경영연구

2012 .01

How Price Change Affects Consumers’ Price Fairness Perceptions

Hwang ,  Hee-Joong

Korean Jouranl of Business Administration

2011 .04

A Study on Price Sensitivity and Purchasing Attribute of Chinese Cabbage

Ha ,  Doojong ,  Lee

농촌지도와 개발

2014 .01

서비스 & 제품 묶음상품의 공정성 지각 제고를 위한 가격인상 제시 전략

Wu Jin Chu ,  Mee Ja Im

Korean Journal of Marketing

2011 .06

Edgeworth Price Cycle and Asymmetric Price Responses

Dongh-Hun Kim ,  Bongseok Choi

Korean Energy Economic Review

2018 .03

All-in-one Price vs. Partitioned Price Effect : Focusing on Moderation Effect of Thinking Style and Regulatory Focus

Lee ,  Eun Young

Korean Journal of Marketing

2018 .02

The Study on the Changes in the Customer’s Perception of the Fair Value According to the Air Price-Changes

Mi-Young Kim ,  Hwi-Young Lee ,  유문주

한국항공경영학회지

2018 .01

Impact of Price Disclosure on Gas Market Pricing : Applying Time-varying Cointegration Models

Jong-Cheol Yoon ,  Dai-Hong Min ,  Sang-Young Jei

Journal of Industrial Economics and Business

2019 .10

An Empirical Study of the Effect of Oil Prices on International Price Dispersion

Inkoo Lee

Korea Trade Review

2018 .04

Price Response Function with Price-Dependent Quality Evaluation at Segment Level

Youngsik Kwak ,  남용식 ,  Lee yun Kyung

Journal of Global Scholars of Marketing Science(마케팅과학연구)

2006 .01