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A Comparison of Tendencies in Male and Female Gamers Using Customization and Life Simulation
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커스터마이징과 육성시뮬레이션을 이용한남녀 게이머 성향 비교

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Type
Academic journal
Author
Journal
Korea Game Society Journal of Korea Game Society Vol.16 No.5 KCI Accredited Journals
Published
2016.10
Pages
37 - 43 (7page)
DOI
10.7583/JKGS.2016.16.5.37

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A Comparison of Tendencies in Male and Female Gamers Using Customization and Life Simulation
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The market of mobile game is growing rapidly according to increasing trend of mobile market and dissemination of smart phone devices. Not only the number of male gamers, but also female gamers who are relatively playing casual games are increased and the mobile market is growing as well. Therefore, this study compared the tendencies in male and female gamers using "Link" which was based on customizing and life simulation. The results showed that female gamers had stronger affinity than male gamers in customization. Both male and female gamers showed similar interests in battle situation. This paper contributes to new perspective of mobile game developing and marketing opportunity.
#남녀 차이 #게이머 #Customization #Gamer #Life Simulation #Gender Difference #육성시뮬레이션 #커스터마이징

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UCI(KEPA) : I410-ECN-0101-2018-050-002172957