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Effects of Fun Elements of Online Games and Self-Construals on Gamers` Flow Experience and Game Loyalty
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온라인 게임의 재미 요소와 게이머의 자아성향이 게임 몰입과 충성도에 미치는 영향 : 사회적 게이머와 비사회적 게이머 집단 간 비교

논문 기본 정보

Type
Academic journal
Author
Naewon Kang (단국대학교)
Journal
Korea Game Society Journal of Korea Game Society Vol.17 No.2 KCI Accredited Journals
Published
2017.4
Pages
63 - 73 (11page)
DOI
10.7583/JKGS.2017.17.2.63

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cover
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Method
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Result
Effects of Fun Elements of Online Games and Self-Construals on Gamers` Flow Experience and Game Loyalty
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Abstract· Keywords

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The study examined how the fun elements of online games and gamers’ self-construals affected their flow experience and loyalty to games, focusing on the comparison between the social gamers and the asocial gamers. Results showed that, first, there were significant differences between the two groups in the respective fun elements of achievement, challenge, and closeness; second, differences of gamers’ self-construals were found in game environment rather than lifeworld environment; third, the flow experience and game loyalty of social gamers were higher than those of asocial gamers; finally, there were significant differences between the two groups in the effects of the fun elements and gamers’ self-construals on their flow experience and game loyalty.
#Online Game(온라인 게임) #Fun(재미) #Self-Construal(자아성향) #Flow(몰입) #Loyalty(충성도) #Social Gamer(사회적 게이머) #Asocial Gamer(비사회적 게이머)

Contents

요약
ABSTRACT
1. 들어가는 말
2. 이론적 논의
3. 연구방법
4. 연구 결과
5. 맺음말
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UCI(KEPA) : I410-ECN-0101-2018-050-001946511