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The Development of Customer Satisfaction Model by Traffic Information Provision Media
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교통정보 제공 매체별 이용자 만족도 모형 개발

논문 기본 정보

Type
Academic journal
Author
Journal
Korean Society Of Transportation Journal of Korean Society of Transportation Vol.28 No.3 KCI Excellent Accredited Journal
Published
2010.6
Pages
109 - 117 (9page)

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The Development of Customer Satisfaction Model by Traffic Information Provision Media
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Research history (3)

2010

The Development of Customer Satisfaction Model by Traffic Information Provision Media
Hong ,  Ji-Yeon ,  Soo Beom Lee and others 5 Journal of Korean Society of Transportation 2010.06 Academic journal

2009

The Development of Customer Satisfaction Model by Traffic Information Provision Media
Hong ,  Ji-Yeon ,  Soo Beom Lee and others 5 Proceedings of the KOR-KST Conference 2009.10 Proceeding
Development of Customer Satisfaction Model of Providing VMS Traffic Information
홍지연 ,  Soobeom Lee ,  연복모 and others 1 한국ITS학회 논문지 2009.01 Academic journal
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Abstract· Keywords

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The purpose of advanced traffic information system(ATIS) is to help drivers save time and energy in getting to their destinations by providing traffic information through variable message sign(VMS), internet, traffic broadcasting and mobile phones. ATIS does not just provide drivers with benefits in terms of time and energy, but it provides them with psychological benefit as well, i.e., the drivers can relieve their anxiety by getting provided with traffic information. In this study, the efficiency of traffic information system is evaluated and degree of satisfaction of drivers with the system is analyzed by building satisfaction models of various media of traffic information. Each medium has different factors for satisfaction and each factor has different degree of influence, but in general, the efficiency of traffic information in helping drivers choose routes and in providing drivers with peace of mind is considered to have the highest influence on satisfaction of drivers with the system.
#교통정보 #Traffic Information #Customer Satisfaction #Structural Equation Model #교통정보의 효용성 #첨단교통정보제공시스템 #구조방정식 #이용자 만족도 #ATIS #Efficiency of Traffic Information System

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References (14)

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1. [단행본] - 강연수 / 2007 / ITS 투자평가편람 작성을 위한 연구 / 한국교통연구원 google schola 2. [단행본] - 김경도 / 2006 / 구조방정식을 이용한 버스유형별 서비스 평가모형 구축에 관한 연구 / 국토계획 : 213 ~ 223 google schola 3. [단행본] - 김계수 / 2008 / Amos16.0 구조방정식모형 분석 / 한나래 출판 google schola 4. [학위논문] - 윤상훈 / 2007 / 지하철 이용자 서비스 질 평가모형 개발에 관한 연구 / 석사 / 한양대학교 google schola 5. [학술지(정기간행물)] - 이경순 / 2006 / 휴대폰 이용자를 위한 서울시 도시고속도로 맞춤형 교통정보 서비스 / 텔레콤 22 (2) : 14 ~ 17 dbpia

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