지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2018.11
- 수록면
- 43 - 55 (13page)
- DOI
- 10.15187/adr.2018.11.31.4.43
이용수
초록· 키워드
오류제보하기
Background : While systematic knowledge about developing services has been theorized as new service development (NSD) in marketing/management from the mid-1980s, service design (SD) in the design community has been discussed as an area for practice and research from the 1990s. While both disciplines address similar issues associated with developing services, their relationship based on similarities and differences has been unexplored. Recognizing the growing need for interdisciplinary service research, this paper aims to frame a theoretical relationship between both bodies of knowledge.
Methods : This study begins by reviewing the literature on NSD and SD with a purpose of building an initial comparative framework. Then, to establish the theoretical relationship between both approaches to service innovation, expert interviews with 12 international multidisciplinary professionals mainly in the design and marketing/management/business disciplines were conducted.
Results : The synthesis of the literature study and expert interviews led to a conceptual framework to link NSD and SD. The framework indicates two different directions for future interdisciplinary service research that involves NSD and SD. To specify these directions, SD could contribute design practices to reframing NSD towards better reflecting service-dominant logic, whereas NSD may provide SD with its organization-related theories to help SD better engage with organizational contexts.
Conclusions : SD has been criticized for its minimal contribution to service development and implementation, which are mainly driven by organizational processes and practices. Therefore, SD needs to engage with organizational innovation management to contextualize design practices in organizations. In that sense, NSD is an appropriate body of knowledge, which SD could be related with. This paper contributes to establishing an initial interdisciplinary relationship between NSD and SD to promote more interdisciplinary studies.
Methods : This study begins by reviewing the literature on NSD and SD with a purpose of building an initial comparative framework. Then, to establish the theoretical relationship between both approaches to service innovation, expert interviews with 12 international multidisciplinary professionals mainly in the design and marketing/management/business disciplines were conducted.
Results : The synthesis of the literature study and expert interviews led to a conceptual framework to link NSD and SD. The framework indicates two different directions for future interdisciplinary service research that involves NSD and SD. To specify these directions, SD could contribute design practices to reframing NSD towards better reflecting service-dominant logic, whereas NSD may provide SD with its organization-related theories to help SD better engage with organizational contexts.
Conclusions : SD has been criticized for its minimal contribution to service development and implementation, which are mainly driven by organizational processes and practices. Therefore, SD needs to engage with organizational innovation management to contextualize design practices in organizations. In that sense, NSD is an appropriate body of knowledge, which SD could be related with. This paper contributes to establishing an initial interdisciplinary relationship between NSD and SD to promote more interdisciplinary studies.
목차
Abstract
1. Introduction
2. Literature Review
3. Methods
4. Findings
5. An interdisciplinary service research framework to link NSD and SD
6. Conclusion
References
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
A Reflection on and Suggestion of Service Design Processes : from Activity-Centered Descriptions toward Outcome-Oriented Demonstrations
Archives of Design Research
2017 .02
-
[TECH] SD카드의 모든 것
월간사진
2023 .07
-
가상 개념을 적용한 해양분야 공간 환경 디자인에 관한 연구-SD 분석법을 이용한 국내외 사례의 조사 중심으로-
산업디자인학연구
2022 .09
-
비전공 대학생의 디자인 교육을 위한 SD캐릭터 활용 방안 연구
조형미디어학
2015 .11
-
Mapping the Characteristics of Design Research in Social Sciences
Archives of Design Research
2019 .11
-
PROBLEM-DEFINITION FRAMEWORK FOR LOCAL PUBLIC SERVICE DESIGN
한국디자인학회 학술발표대회 논문집
2015 .10
-
Utilization of Speculative Design for Designing Human-AI Interactions
Archives of Design Research
2022 .05
-
서비스디자인 관점에서 본 해외 공공서비스 및 정책 개발에 있어 Co-design 활용사례 분석
한국디자인학회 학술발표대회 논문집
2017 .11
-
Understanding characteristics for designing future Product Service System (PSS)
한국디자인학회 학술발표대회 논문집
2021 .11
-
Visual Attention and Emotional Response to Biophilic Design in Unmanned Stores - A Pilot Study Using Multimodal Biometric and Semantic Differential Methods -
한국실내디자인학회 학술대회논문집
2024 .11
-
SD척도법을 통한 공공시설물 환경색채에 관한 심리적 반응 연구 - 서울시 둔촌동 시설물을 중심으로 -
한국공간디자인학회 논문집
2023 .02
-
Interdisciplinary Convergence
한국기초조형학회 작품집
2024 .01
-
The Conflict Resolution Behavior of Interdisciplinary Teams for Promoting a Collaborative Design Process
Archives of Design Research
2019 .08
-
[Editor"s Review] 전재호 기자가 직접 써 봤다 : 시그마 SD Quattro
월간사진
2016 .09
-
interdisciplinary of arts and culture
한국기초조형학회 작품집
2024 .01
-
Research on the Design Direction of Indoor Plant Integrated Management Service
한국디자인학회 학술발표대회 논문집
2019 .05
-
청소년의 스마트폰 의존이 사회적 위축에 미치는 영향: 운동참여의 조절효과
한국여가레크리에이션학회지
2021 .06
-
캐릭터 디자인의 조형적 특성에 관한 연구 －신체비례를 중심으로－
한국화예디자인학연구
2019 .01
-
Understanding Experiential User Value Through a Case Study of the Public Childcare Service in South Korea
Archives of Design Research
2018 .05
-
혁신 디자인 프레임워크에 대한 연구
한국디자인학회 학술발표대회 논문집
2015 .10
이 논문의 저자 정보
이 논문과 함께 이용한 논문
Interactive Infographics and Delivery of Information : The Value Assessment of Infographics and Their Relation to User Response
Jongyoun Won
Archives of Design Research
2018
.02
미국의 디자인 전문석사학위 제도와 커리큘럼 분석 연구
심은주
Archives of Design Research
2018
.08
도시공간구조와 응급이송시간의 관련성에 관한 연구
정기현
,
권지훈
Archives of Design Research
2018
.05
Thoughts on the Future of Design
Dan Fo
,
mosa
Archives of Design Research
2018
.05
2000년 이후 국내 디자인 미술관의 디자인 전시 특징
윤여울
,
오창섭
Archives of Design Research
2018
.02
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2019-658-000068794