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A Study on the similarization of Korean TV Programs along with the increase in number of channels-focusing on the formats and materials of TV entertainment programs
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채널의 증가에 따른 TV 프로그램의 유사화에 관한 연구 : 예능 프로그램의 포맷과 소재를 중심으로

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Type
Academic journal
Author
Kim, Young Do (동국대학교(서울)) Jang, Ha Yong (동국대학교(서울))
Journal
The Research Institute of Social Science THE JOURNAL OF SOCIAL SCIENCE Vol.25 No.4 KCI Accredited Journals
Published
2018.12
Pages
7 - 30 (24page)
DOI
10.46415/jss.2018.12.25.4.7

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A Study on the similarization of Korean TV Programs along with the increase in number of channels-focusing on the formats and materials of TV entertainment programs
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Research history (2)

2018

A Study on the similarization of Korean TV Programs along with the increase in number of channels-focusing on the formats and materials of TV entertainment programs
Kim ,  Young Do ,  Jang THE JOURNAL OF SOCIAL SCIENCE 2018.12 Academic journal
(A) Study on the Similarization of Korean TV Entertainment Programs : Focusing on the Survey of KBS Entertainment Producers and Writer
김영도 신문방송학과 2018.01 Thesis
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Abstract· Keywords

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Recent Korean television entertainment programs have played an essential and integral part in broadcasting companies’ revenue growth through advertising sales and of the reputation enhancement of their channels. This leads to the production of entertainment programs that use trends or materials that viewers like to watch in order to increase viewing rates or sales of ads. This in turn results in the homogenization or similarization of these programs. As a way to contribute to the research on media diversity, this study aims to find the presence of this phenomenon by conducting an empirical analysis of the TV entertainment programs.
For this end, this study analyzed the format and material types of a total of 621 entertainment programs produced by eight channels from 2012 to 2017. It was found that the ‘real variety’ format was more frequently used and the ratio was also rising steadily. Furthermore, programs using ‘food’, ‘travel’, and ‘family’ materials have continued to grow since 2012. This result reflects a predilection for trendy materials that guarantee a stable viewing rate rather than explore new materials, implying a decline in thematic diversity.
KBS and MBC, public network broadcasting companies had highest degree of similarization of programs with other channels, along with the gradual increase to the recent time. Among the diverse program formats and materials, ‘real variety’ format and ‘travel’ material played a prominent role in the similarization of entertainment programs.
This study concluded with the remarks that future studies are able to produce more comprehensive results by including influencing factors such as organizational culture and companies’ financial situation, as well as conducting the research on the program production process.
#방송 다양성 #예능 프로그램 #포맷 #소재 #프로그램 유사화 #Broadcasting Diversity #Entertainment Program #Formats #Materials #Program Similarization

Contents

국문초록
Ⅰ. 문제의 배경과 연구문제
Ⅱ. 이론적 배경
Ⅲ. 연구방법 및 연구대상
Ⅳ. 분석 결과
Ⅴ. 연구의 요약 및 결론
참고문헌
Abstract

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