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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2019.1
- 수록면
- 23 - 32 (10page)
- DOI
- 10.17548/ksaf.2019.01.30.23
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초록· 키워드
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The main idea of the research was to review a topic on how the design reputation of museums can be incorporated with successful culture-driven city branding from interdisciplinary design perspective.
The purpose of the research is to identify the core value of design reputation of museums in developing cultural city branding. Within the conceptual basis, subordinary questions and research propositions were developed.
The scope of the research is to based on secondary sources from 2000 to 2018. The area of focus within the research are: (1) cultural city branding, (2) museums in city branding, and (3) architectural design in city branding. To build a substantial contextual framework, a section of literature review consists of two sub-sections. (1) impact of design reputation and city branding; (2) a theoretical model of brand communication (Kapferer). The review was conducted to suggest a redefined model within the context of the key findings at city brand communication level. Methodologically, construct a systematic framework of ‘meaning-making’ from a qualitative approach was the focus and an analytical method (Onwuegbuzie and Frels) of the literature review process was underpinned to conduct the research.
The key findings from the research identified core topics to structure a contextual framework in terms of the relationship between the global phenomenon of museum design and culture-driven city branding. The section of the findings consists of the followings. Firstly, the consumption of architectural design reputation of museums and its impact on positioning a city towards a culturally-attractive destination. Secondly, the role of flagship brand museums and their further contribution to visible city brand identity. Third, the utilization of corporate museums and their exhibition contents as one of the key tools to value city brand authenticity. Lastly, a re-conceptualized model was formulated to redefine the core value of museums in design, which helps improve essential branding strategies for cities, from a physical landmark to a sense of civic pride.
It is hoped that the outcomes of the research can contribute to building a more specified agenda and to define the new role of good design of museums in developing Seoul City branding for a future research project.
The purpose of the research is to identify the core value of design reputation of museums in developing cultural city branding. Within the conceptual basis, subordinary questions and research propositions were developed.
The scope of the research is to based on secondary sources from 2000 to 2018. The area of focus within the research are: (1) cultural city branding, (2) museums in city branding, and (3) architectural design in city branding. To build a substantial contextual framework, a section of literature review consists of two sub-sections. (1) impact of design reputation and city branding; (2) a theoretical model of brand communication (Kapferer). The review was conducted to suggest a redefined model within the context of the key findings at city brand communication level. Methodologically, construct a systematic framework of ‘meaning-making’ from a qualitative approach was the focus and an analytical method (Onwuegbuzie and Frels) of the literature review process was underpinned to conduct the research.
The key findings from the research identified core topics to structure a contextual framework in terms of the relationship between the global phenomenon of museum design and culture-driven city branding. The section of the findings consists of the followings. Firstly, the consumption of architectural design reputation of museums and its impact on positioning a city towards a culturally-attractive destination. Secondly, the role of flagship brand museums and their further contribution to visible city brand identity. Third, the utilization of corporate museums and their exhibition contents as one of the key tools to value city brand authenticity. Lastly, a re-conceptualized model was formulated to redefine the core value of museums in design, which helps improve essential branding strategies for cities, from a physical landmark to a sense of civic pride.
It is hoped that the outcomes of the research can contribute to building a more specified agenda and to define the new role of good design of museums in developing Seoul City branding for a future research project.
목차
Abstract
I. Introduction
II. Literature review
III. Research methodology
IV. Findings
V. Conclusion
Reference
참고문헌 (23)
참고문헌 신청
Altinbasak, I. / 2010 / City Image and Museums : The Case of Istanbul / International Journal of Culture, Tourism and Hospitality Research 4(3):241~251
Giuseppe Bertoli / 2016 / Corporate museums and brand authenticity: Explorative research of the Gucci Museo / Journal of Global Fashion Marketing 7(3):181~195
Camarero, C. / 2010 / Components of Art Exhibition Brand Equity for Internal and External Visitors / Tourism Management 31:495~504
Carù, A. / 2017 / Corporate Museums to Enhance Brand Authenticity in Luxury Goods Companies : The Case of Salvatore Ferragamo / International Journal of Arts Management 19(2):32~45
Chaney, D. / 2018 / When the Arts Inspire Businesses : Museums as a Heritage Redefinition Tool of Brands / Journal of Business Research 85:452~258
Giuseppe Bertoli / 2016 / Corporate museums and brand authenticity: Explorative research of the Gucci Museo / Journal of Global Fashion Marketing 7(3):181~195
Camarero, C. / 2010 / Components of Art Exhibition Brand Equity for Internal and External Visitors / Tourism Management 31:495~504
Carù, A. / 2017 / Corporate Museums to Enhance Brand Authenticity in Luxury Goods Companies : The Case of Salvatore Ferragamo / International Journal of Arts Management 19(2):32~45
Chaney, D. / 2018 / When the Arts Inspire Businesses : Museums as a Heritage Redefinition Tool of Brands / Journal of Business Research 85:452~258
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