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A study of satisfaction and revisit intention by types of tourist motives of Chuja Island visitors
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추자도 관광객의 관광동기 유형별 만족 및 재방문 연구

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Type
Academic journal
Author
You-Soon Heo (제주대학교) Jin-Hee Lee (제주대학교)
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.33 No.1 KCI Accredited Journals
Published
2019.1
Pages
141 - 155 (15page)
DOI
10.21298/IJTHR.2019.1.33.1.141

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A study of satisfaction and revisit intention by types of tourist motives of Chuja Island visitors
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Abstract· Keywords

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The purpose of this study is to understand the tourism motivations that promote the participation of tourists in Chuja Island and to draw the implication of tourism activation by exploring the relationship between tourism activity and satisfaction and revisit intention according to the type of tourism motive. Analytical data were 287 samples obtained from individual interviews conducted to 311 visitors on a local basis, including allocation sampling and systematic sampling. The results of the empirical analysis show that there was a positive correlation between tourism motivation factors and tourism activity factors, and it was confirmed that the motivation for experiential activities had a very low correlation with tourism activities. In addition tourist motive types of tourists were classified as “multipurpose group of active motivation,” “lukewarm group of passive motivation,” and “daily escape-seeking group,” showing significant differences in tourism activity, satisfaction, and revisit intention. Especially according to the tourist motivation of tourists, the results showed differences in satisfaction and return intention. That is the most meaningful result of this study because it is important to understand the relationship between tourism motivation and tourism activity to promote the participation of tourists.
#Tourism motivation #Destination attributes #Tourism activity #Satisfaction #Revisit관광동기 #관광지 속성 #관광활동 #만족 #재방문

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
참고문헌
국문요약

References (90)

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강병서 / 2005 / SPSS를 활용한 다변량 통계학 / 한경사 google schola 고계성 / 2011 / 해양관광개발에 따른 관광지 지역주민의 관광영향 인식 차이 연구－경남 창원 진해를 중심으로－ / 관광연구저널 25(2):41~55 google schola 고왕경 / 2011 / SPSS 단계별 입력에 의한 사회과학 데이터 분석 / 경문사 google schola 고재윤 / 2006 / 와인관광동기와 관광지 선택행동에 관한 연구 / 관광학연구 30(4):109~129 google schola 권세혁 / 2008 / 다변량 데이터 분석과 활용 / 자유아카데미 google schola

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UCI(KEPA) : I410-ECN-0101-2019-326-000446946