지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2019.2
- 수록면
- 511 - 523 (13page)
- DOI
- 10.35159/kjss.2019.02.28.1.511
이용수
초록· 키워드
오류제보하기
This study aims to analyze the difference of importance and satisfaction of golf course membership using the IPA method, and present the research problem of constructing importance - satisfaction priority and importance - satisfaction matrix of selection attribute.
First, importance was higher than satisfaction in the importance-satisfaction verification, which was statistically significant.
Second, the priorities of importance-satisfaction were identified as follows. Priorities of importance were in the order of golf course condition, golf course flow control, booking management, caddy service, golf course difficulty, accessibility, clubhouse, price, membership management, subsidiary facilities, recognition of parent company. Priorities of satisfaction were in the order of clubhouse, caddy service, golf course difficulty, subsidiary facilities, golf course flow control, golf course condition, booking management, accessibility, membership management, recognition of parent company, and price.
The priorities of the attributes were in the order of clubhouse, caddy service, course difficulty, subsidiary facilities, progress, course status, reservation management, accessibility, membership management, recognition of parent company, and price.
Third, as a result of the IPA matrix composition, in the first quadrant included golf course condition, golf course flow control, booking management, caddy service, golf course difficulty, accessibility, and clubhouse. There were no attributes included in the second quadrant.
In the third quadrant included price, membership management, recognition of parent company, and there were subsidiary facilities in the fourth quadrant.
First, importance was higher than satisfaction in the importance-satisfaction verification, which was statistically significant.
Second, the priorities of importance-satisfaction were identified as follows. Priorities of importance were in the order of golf course condition, golf course flow control, booking management, caddy service, golf course difficulty, accessibility, clubhouse, price, membership management, subsidiary facilities, recognition of parent company. Priorities of satisfaction were in the order of clubhouse, caddy service, golf course difficulty, subsidiary facilities, golf course flow control, golf course condition, booking management, accessibility, membership management, recognition of parent company, and price.
The priorities of the attributes were in the order of clubhouse, caddy service, course difficulty, subsidiary facilities, progress, course status, reservation management, accessibility, membership management, recognition of parent company, and price.
Third, as a result of the IPA matrix composition, in the first quadrant included golf course condition, golf course flow control, booking management, caddy service, golf course difficulty, accessibility, and clubhouse. There were no attributes included in the second quadrant.
In the third quadrant included price, membership management, recognition of parent company, and there were subsidiary facilities in the fourth quadrant.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
참고문헌 (42)
참고문헌 신청
고호석 / 2005 / 골프 회원권 구입에 영향을 미치는 중요속성에 관한 연구 / Journal of Global Scholars of Marketing Science(마케팅과학연구) 15(1):105~120
공기열 / 2006 / IPA기법을 이용한 여가활동 평가 / 관광연구 20(3):285~303
김상유 / 2008 / 골프장의 고객접점이 경기결과만족, 충성도, 재방문의도에 미치는 영향 / 한국체육학회지 47(6):457~466
김승탁 / 2011 / 골프회원권 가격의 결정요소에 관한 실증분석: 골프장 경영자에 대한 함의를 중심으로 / 전문경영인연구 14(3):225~245
김승탁 / 2013 / 거시경제변수 영향의 시계열분석을 통한 골프회원권의 특성 / 금융지식연구 11(3):349~368
공기열 / 2006 / IPA기법을 이용한 여가활동 평가 / 관광연구 20(3):285~303
김상유 / 2008 / 골프장의 고객접점이 경기결과만족, 충성도, 재방문의도에 미치는 영향 / 한국체육학회지 47(6):457~466
김승탁 / 2011 / 골프회원권 가격의 결정요소에 관한 실증분석: 골프장 경영자에 대한 함의를 중심으로 / 전문경영인연구 14(3):225~245
김승탁 / 2013 / 거시경제변수 영향의 시계열분석을 통한 골프회원권의 특성 / 금융지식연구 11(3):349~368
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UCI(KEPA) : I410-ECN-0101-2019-692-000473688