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Creations of interactive fashion design as 'Play'
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'놀이' 관점에서 본 인터랙티브 패션디자인의 창작 특성

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Type
Academic journal
Author
Soo-Jin Chung (성균관대학교) Eun-Hyuk Yim (성균관대학교)
Journal
Korean Fashion & costume Design Association Journal of the Korea Fashion & Costume Design Association Vol.21 No.2 KCI Accredited Journals
Published
2019.6
Pages
43 - 56 (14page)

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Creations of interactive fashion design as 'Play'
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Abstract· Keywords

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The purpose of this study is to analyze the phenomenon of ‘play’ in contemporary fashion creation from an interactive point of view and to analyze cases in the contemporary fashion design creation process. The research method was a combined literature review and a case study. As a result of the research, we have derived the creations of interactive fashion design from the viewpoint can be categorized as ‘play as creativity’, ‘mimesis’, and ‘deviance’. First, creativity can be seen in DIY products, customized products, and clothing that reflects the consumer’s way of wearing. By actively intervening in the products and expressing their creativity in the product, it can be considered as a DIY creation. Second, mimesis in the creation of a fashion design that occurs when consumers imitate the designs of the famous fashion designers. Often similarity and difference are generated, while sometimes objects are newly constructed. Third, deviance means that an item is reborn with a completely different intention from the original shape and function by the intervention of the ‘hacker’ consumer. For example, the logo and the design of a luxury brand are transformed to satirize its legitimacy. In this paper, we analyzed the cases of fashion design creation as an interactive play and investigated their characteristics and tendencies.
#play(놀이) #interactive fashion design(인터랙티브 패션디자인) #creativity(창의성) #Mimesis(미메시스) #deviance(일탈)

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 놀이로서의 인터랙티브 패션디자인 창작 유형
Ⅳ. 결론
참고문헌

References (36)

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권상희 / 2008 / 디지털 문화론 / 성균관대학교 출판부 google schola 김광득 / 1997 / 여가와 현대사회 : 미래를 알면 레저가 보인다 / 백산출판사 google schola 김난도 / 2017 / 트렌드 코리아 2018 : 서울대 소비트렌드분석센터의 2018 전망 / 미래의창 dbpia 김다영 / 2017 / 디지털 시대, 소셜미디어 환경에서 디지털 콘텐츠 마케팅의 전략 제안 / 유럽문화예술학논집 8(2):55~75 google schola 김지영 / 2013 / 패션 미디어에 나타난 상호작용 사례 연구: 쇼스튜디오(Showstudio)의 패션프로젝트를 중심으로 / 패션 비즈니스 17(5):101~119 dbpia

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