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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국의류산업학회 한국의류산업학회지 한국의류산업학회지 제8권 제1호
발행연도
2006.1
수록면
113 - 122 (10page)

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The purpose of the study was to identify the motives of women's appearance-management behavior, andexamine how women perceived the appearance -management behavior and pursuit of ideal body image. The depth inter-instance analysis used in this study. The results were as follows : There were four types of women’s appearance-man-agement behavior. First, women perceived themselves by using other people's evaluation, and it was the first motive ofappearance-management behavior. It shows that appearance is not based on the real self-image but is the evaluated self-image by others. Second, women were willing to suffer the pain in the plastic surgery and obesity treatment by the expec-tation of appearance improvement. It means the result of reducing the diference between the actual self-figure and theideal self-image. Third, the sexual discrimination culture had an influence on appearance-management behavior. It seemsthe sense of male superiority spreaded over the Korean society. Lastly, women improved self-satisfaction and self-esteemthrough their physical appearance as an alternative method for better life.

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