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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 호텔리조트연구 호텔리조트연구 제16권 제2호
발행연도
2017.1
수록면
295 - 319 (25page)

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The purpose of this study is to investigate the moderating effect of nostalgia on cultural experience perceptions, regional image, and other variables for traditional markets visitors. The subjects were visitors of the Changwon Sangnam Market, the Masan Fish Market and the Jinhae Central Market. The questionnaire was distributed 300 copies and the final 288 copies were analyzed for this study. The results using SPSS Ver21.0 program showed that the perceived level of cultural experience for visitors of traditional markets has a positive effect on the regional image <Hypothesis 1>. Also, the nostalgia plays a role as a moderating effect between the perceived level of cultural experience and the regional image<Hypothesis 2>. The traditional market is originally a place that reflects the culture and emotion of local residents, and performs various roles and functions regarding social, cultural and economic aspects. However, it is recently difficult to maintain its traditional roles and functions because of rapid change of a consumption-distribution structure and domestic market insecurity. Through this study, it was confirmed that there are the moderating effect of nostalgia as well as the positive relationship between the cultural experience Cognitive level and the local image. Therefore, strategies for strengthening local culture experience programs should be placed in order to stimulate the customers' nostalgia in terms of specialized traditional local markets and cultural tourism special attractions.

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