Clothing Values, Lifestyles, and Purchasing Situations of Purchaser groups classified by Purchasing Price for preschool children's Wear

Shin Hye Won; 하오선; 이정욱; 김희라; 김태인

Clothing Values, Lifestyles, and Purchasing Situations of Purchaser groups classified by Purchasing Price for preschool children's Wear

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乳兒服購買費에 따른 乳兒服購買者의 衣服에 對한 價値觀, 라이프스타일 및 購買實態+

Type: Academic journal

Author: Shin Hye Won 하오선 이정욱 김희라 김태인

Journal: 한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제9권 제4호 KCI Accredited Journals

Published: 2005.1

Pages: 113 - 126 (14page)

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Clothing Values, Lifestyles, and Purchasing Situations of Purchaser groups classified by Purchasing Price for preschool children's Wear

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The purposes of this study were to classify purchaser into three groups by purchasing price for preschool children's wear and to identify the differences of clothing values, lifestyles, considerations in purchasing preschool children's wears, and purchasing places among the classified three groups. One hundred forty people living in Seoul with children aging between 3 and 7 were surveyed for this study. Cluster analysis, frequency analysis, chi-square analysis, ANOVA, and scheffe test were used to analyze the data.The findings of this study were as follows;1) Purchaser were classified into three groups, namely the group of high purchasing price(HP), the group of medium purchasing price(MP), and the low purchasing price(LP). The HP had more monthly average income than the LP. 2) The HP showed high concerns in aesthetic and social clothing values, the MP considered social clothing value more important, while the LP showed high concern in economic clothing value. 3) Regarding the differences in lifestyles, the HP was more fashion-oriented and leisure-oriented, the MP was fashion-oriented, while the LP was economy-oriented. 4) When purchasing preschool children's wear, the HP showed high concerns in design and brand, the MP in activity, laundry-and-care, and brand, and the LP in activity, laundry-and-care, and price. The HP mainly purchased preschool children's wears in department store and imported goods store, the MP in department store, traditional market, and discount store, and the LP in discount store.

#유아복 #구매비 #의복에 대한 가치관 #라이프스타일 #구매 실태 #preschool children's wear #purchasing price #clothing value #lifestyle #purchasing situations

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References (22)

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/ 2004 / 국내 유아동복 시장 동향

Allport / 1960 / Study of Values

Bilsky / 1994 / Value and Personality 8 : 164 ~

Creekmore / 1963 / Clothing behaviors and their relation to general values and to the striving for basic needs The University of Maryland

Kim / 2002 / Cross-cultural consumer values, needs and purchase behavior 19 (6) : 481 ~ 502

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