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The Effect of Cultural Resource Storytelling to Communication Fitness and Cultural Value Recognition, Cultural Pride: Focusing on Jeju Regions
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문화자원 스토리텔링이 커뮤니케이션 적합성과 문화적 가치인식, 문화적 자부심에 미치는 영향: 제주를 중심으로

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Type
Academic journal
Author
Journal
The Korean Data Analysis Society Journal of The Korean Data Analysis Society Journal of The Korean Data Analysis Society 제18권 제3호 KCI Accredited Journals
Published
2016.1
Pages
1,523 - 1,536 (14page)

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The Effect of Cultural Resource Storytelling to Communication Fitness and Cultural Value Recognition, Cultural Pride: Focusing on Jeju Regions
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Abstract· Keywords

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This study had implemented based on the fact that the usability of the cultural resources of Jeju is low despite of its specialties. Value of cultural resources must be established and inherits the identity of the region. In addition it must accept a meaningful education to community members. Cultural resources are important differences that distinguish it from other regions. Therefore, members and appropriate communication should be made. This tried to check the cultural value and pride which actually recognized by Jeju residents by figuring the effect of the cultural resources storytelling to communication. For such, cultural resources storytelling is categorized as education, specialty and entertainment factors. As a result of the actual analysis, specialty and entertainment factors among the storytelling factors have positive (+) effect on communication fitness. Also, education is shown to have a positive (+) effect on cultural value recognition, and the education, entertainment on cultural pride. Especially, the communication fitness had a positive (+) effect on cultural value recognition and cultural pride, and the cultural value recognition proved the structural effective relationship shown to have a positive (+) effect on cultural pride.
#문화자원 스토리텔링 #커뮤니케이션 적합성 #문화적 가치인식 #문화적 자부심. #Cultural resource storytelling #Communication fitness #Cultural value recognition #Cultural pride.

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References (38)

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Arnett, D. B. / 2002 / Using job satisfaction and pride as internal-marketing tools / Cornell Hotel and Restaurant Administration Quarterly 43(2):87~96 google schola 최영민 / 2011 / 관광스토리텔링 속성이 관광태도에 미치는 영향 연구-제주도 한라산영실탐방로를 중심으로- / 한국콘텐츠학회 논문지 11(12):442~454 dbpia 최욱희 / 2014 / 관광스토리텔링과 관광경험만족의 관계에서 공유가치의 매개효과 - 부산 갈맷길을 대상으로 - / Journal of The Korean Data Analysis Society 16(3):1515~1525 dbpia Fredrickson, B. L. / 2001 / The role of positive emotions in positive psychology : The broaden-and-build theory of positive emotions / American Psychologist 56(3):218~226 google schola Grunig, J. E. / 2000 / Collectivism, collaboration, and societal corporatism as core professional values in public relations / Journal of Public Relations Research 12(1):23~48 google schola

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