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A Study on the Korean Medical Service of the Foreign Patients Patronage: Based on the Case of Chinese Cosmetic Surgery Patients in Korea
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한국 의료서비스의 외국인 환자 유치에 관한 연구: 한국 성형외과의 중국인 환자 유치를 중심으로

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Type
Academic journal
Author
Journal
한국무역연구원 무역연구 무역연구 제12권 제4호 KCI Accredited Journals
Published
2016.1
Pages
603 - 616 (14page)

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A Study on the Korean Medical Service of the Foreign Patients Patronage: Based on the Case of Chinese Cosmetic Surgery Patients in Korea
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Research history (2)

2016

A Study on the Korean Medical Service of the Foreign Patients Patronage: Based on the Case of Chinese Cosmetic Surgery Patients in Korea
Liu Rui ,  Sangmoon Pa ,  k 무역연구 2016.01 Academic journal

2015

The Effect of Marketing Activities and Hospital Characteristics on attracting Chinese patients in Korean plastic surgeries
유예 경영학과 2015.01 Thesis
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Abstract· Keywords

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This study focuses on the effects of hospital characteristics and marketing activities on Chinese cosmetic surgery patient patronage in Korea. Based on 266 Korean hospital patients, this paper primarily investigates the relationships of hospital characteristics and marketing activities on hospital performance which is measured in terms of the number of Chinese patients patronizing Korean cosmetic surgery hospitals. Among hospital characteristics, the age of hospital has an inverted U-shaped relationship with performance. Hospital size also has a significantly positive relationship with performance. Location in Gangnam province and cooperative treatment with other departments have no significant relationships with performance. Regarding marketing activities, some factors such as SNS and mass media affect positively to performance. This study has implications in terms of formulating strategies to further attract Chinese cosmetic surgery patients to come to Korea. On the other hand, some limitations exist and thus, this study suggests future research directions.
#Characteristics of a Hospital #Cosmetic Surgery #Marketing Activities

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References (20)

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Cho, Dong-Young / 2014 / Hospital Diversification and Financial Performance google schola 조영빈 / 2013 / 방문자가 많은 성형외과의 웹 사이트 속성 탐구 -2006년, 2008년, 2010년의 비교 / 디지털융복합연구 11(4):147~152 dbpia Dholakia, U. M. / 2010 / One Cafe Chain’s Facebook Experiment / Harvard Business Review 88:26 google schola Ellison, N. B. / 2007 / The Benefits of Facebook ‘Friends’ Social Capital and College Students’ Use of Online Social Network Sites / Journal of Computer-Mediated Communication 12(4):1143~1168 google schola Gapenski, L. C. / 1993 / The Determinants of Hospital Profitability / Hospital and Health Services 38(1):63~80 google schola

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