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A Study on the Determinants of Selective Attributes of General Hospitals: Focusing on outpatients at Big 5 General Hospital
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상급종합병원 선택 속성 결정요인에 관한 연구:Big 5 상급종합병원 외래환자를 중심으로

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Type
Academic journal
Author
Journal
경희대학교 경영연구원 의료경영학연구 의료경영학연구 제12권 제3호 KCI Accredited Journals
Published
2018.1
Pages
31 - 41 (11page)

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A Study on the Determinants of Selective Attributes of General Hospitals: Focusing on outpatients at Big 5 General Hospital
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The purpose of this study was to identify the factors determining the selection attributes of general hospitals and to compare each general hospitals with those of outpatients at Seoul Big Five General Hospital (Seoul National University Hospital, Seoul St. Mary's Hospital, Samsung Seoul Hospital, Severance Hospital, Hyundai Asan Hospital). These results can be used to establish strategies to improve hospital management by identifying the attributes that should be managed first in a general hospital. A total of 600 copies were distributed. Of these, 565 copies were used for the final analysis, except for 35 copies of the questionnaires that were unfairly responded to the questionnaire. First, there were significant differences in preference attributes (doctor's reputation, medical expenses, hospital reputation, hospital convenience, hospital accessibility, public transportation use, hospitality kindness, hospital cleanliness). There are no significant differences in other attributes (medical equipment, medical processes, hospital size). Second, as a result of the likelihood ratio test of the selective attribute, there was a significant influence on the selection attribute and general characteristics. Third, as a result of multinomial logistic regression analysis using Samsung Medical Center as a reference variable, Seoul National University Hospital was the most preferred physicians and 30s was the most preferred hospital. Severance Hospital needs efforts to improve the quality of hospitality, and it has become a favorite hospital in its 20s. Seoul St. Mary's Hospital is the most preferred hospital with medical cost attribute, and 30s is the most preferred hospital. Asan Hospital in Seoul is required to make efforts to improve the cleanliness of the hospital, and the higher the income, the lower the preference is. In Conclusion, Based on the results of this study, the academic and practical implications of this study are summarized.
#General Hospitals #Determinants of Selective Attributes #Outpatients #Big 5 General Hospitals

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강춘한 / 2012 / 의료서비스 품질 핵심 요인이 고객의 재이용 의도에 미치는 영향에 관한 연구 : 부산·경남지역 의료기관을 중심으로 dbpia 고유경 / 2010 / 일 종합병원 외래환자의 진료대기시간 및 환자만족도, 재이용의도와의 관계 / 간호행정학회지 16(3):219~228 dbpia 김정숙 / 2016 / 일 상급종합병원 의료서비스 불만족 내용의 의료 융합적분석 / 한국융합학회논문지 7(5):117~125 dbpia 김정희 / 2016 / 지각된 의료서비스 품질이 구전의도에 미치는 영향 / 보건의료산업학회지 10(4):75~86 dbpia 권진 / 2011 / 노인요양병원 선택요인이 환자만족도와 재이용 및 구전의도에 미치는 영향 / 한국콘텐츠학회 논문지 11(10):301~311 dbpia

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