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Impact of K-TV DRAMA on Cosmetic Export : Focus on Google Search
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K-TV DRAMA가 화장품 수출에 미치는 영향 : Google 검색을 중심으로

논문 기본 정보

Type
Academic journal
Author
Journal
인문사회과학기술융합학회 예술인문사회 융합 멀티미디어 논문지 예술인문사회 융합 멀티미디어 논문지 제8권 제2호
Published
2018.1
Pages
179 - 186 (8page)

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Impact of K-TV DRAMA on Cosmetic Export : Focus on Google Search
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Abstract· Keywords

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The Korean wave phenomenon of Korea has been attracting attention from the cultural aspect and economic phenomenon globally, and the positive national image about the Korean wave phenomenon has been formed. Many Korean researchers have reported that Korea's image of Korea has soared due to the Korean wave phenomenon, which has a significant effect on exports due to favorable impressions of Korean products. In addition, with the increase in awareness, the quality of the product is improved together, which contributes greatly to the improvement of export. Among these positive phenomena, attention was paid to the announcement of the results of researches that Korean Wave has a lot of influence on the export of consumer goods. In order to investigate the effect of k-tv drama on cosmetics exports by using Google search, we examined the trend of k-tv drama search volume and cosmetics exports in countries with high index of Korean wave index. The comparison of export performance by country according to elevation shows positive effect. It is confirmed that the influence of the Korean Wave is leading to an increase in national recognition and an increase in the export of cosmetics as consumer goods.
#Korean wave #Export #K-pop #K-drama #National brand

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박성익 / 2006 / 온라인 학습에서 학습몰입요인, 몰입수준, 학업성취 간의 관련성 탐구 / 열린교육연구 14(1):93~115 dbpia 최문성 / 2012 / 한류가 우리나라 수출에 미치는 효과 / 통상정보연구 14(1):67~86 dbpia 김정곤 / 2012 / Hallyu’s Effects on Exports of Korean Consumption Goods: A Comparative Study of Chinese and Vietnamese Consu / 국제통상연구 17(3):193~217 google schola 박윤서 / 2010 / 원산지와 브랜드 이미지가 한국과 중국 소비자의 제품 평가에 미치는 영향에 관한 비교 연구 / 국제경영리뷰 14(4):33~70 dbpia 최종일 / 2008 / 문화상품 수출이 상품 수출에 미치는 영향 - 우리나라의 대일 수출을 대상으로 - / 한일경상논집 40:129~151 google schola

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