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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국유통과학회 유통과학연구 유통과학연구 제14권 제12호
발행연도
2016.1
수록면
119 - 127 (9page)

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Purpose - This study has been conducted based on the assumption that technology acceptance for the traditional markets introduce Augmented Reality Technology system into traditional markets in order to increase the influence on consumer purchasing intention. The Augmented Reality Technology system on this study has been carried out by a modeling study based on Davis(1989)’s Technology Acceptance Model (TAM). Research design, data, and methodology - Before starting the research, we inquired previous researches and defined the basic concept for each research with applying some parts of them. By doing this, we were able to find out if the users had perceived ease of use and the feeling of usefulness for the technology acceptance in using traditional markets. As a result, we measured how efficiently those factors could have an influence on traditional market visit. Moreover, we analyzed the result with actual proofs, assuming that such a visiting intention would affect consumers purchasing intention Results - To summarize the results, first, we have found that the necessity for augmented reality technology for traditional markets and its convenience in use can have a positive effect on visiting traditional markets. Second, we have discovered that the feeling of easiness in use, technological usefulness, and its visiting intention for Augmented Reality Technology can positively influence on the users’ purchasing intention. Conclusions - By taking advantage of the research results from this study, the technological acceptance for the traditional markets suggests not only a positive impact on the users' visiting traditional markets but also an influence on the users’ purchasing intention for the goods that are sold in the traditional markets. The weak point of this study is that it did not have sufficient theoretical explanation for technological acceptance in traditional markets, and it also lacked theoretical research to apply Augmented Reality Technology to the distribution industry. In order to overcome these drawbacks, we have to conduct thoughtful empirical analysis and research. Lastly, we insist that we will have to carefully verify reliability for the questionnaire data collected by the Internet survey panels in the future.
#Keywords: Traditional Market #Technology Acceptance #Augmented Reality.

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참고문헌 (17)

참고문헌 신청
Adams, D. A. / 1992 / Perceived usefulness, ease of use and usage of information technology : A replication / MIS Quarterly 16:227~247 google schola Ajzen, Icek / 1980 / Understanding attitudes and predicting social behavior / Prentice-Hall google schola Azuma, R. T. / 1997 / A Survey of Augmented Reality / Teleoperators and Virtual Environments 6(4):355~385 google schola Davis, F. D. / 1989 / User acceptance of computer technology : A comparison of two theoretical models / Management Science 35(8):982~1003 google schola Davis, F. D. / 1989 / Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology / MIS Quarterly 13(3):319~340 google schola

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