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자료유형
학술저널
저자정보
김효진 (목포대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.25 No.10(Wn.111)
발행연도
2019.10
수록면
11 - 16 (6page)

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초록· 키워드

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The purpose of this study is to analyze whether representatives of a city has a significant effect on tourism satisfaction and revisit intention by selecting a sample of tourists who visited Mokpo city in Jeonnam province. Specifically, this study analyzes whether presences of landmarks, representative buildings, and representative festivals have significant effects on satisfaction of urban tourists and revisit intention. It hopes to be that this study will present a variety of tourism development plans and policies for urban tourism in either small- or mid-sized cities. Conclusions and implications are provided. First, because the three variables that make up the representatives of a city (presence of landmarks, presence of representative buildings, presence of representative festivals) all have significant effects on satisfaction and revisit intention, much attention about representative architectures and festivals in the city is needed. Second, in terms of coefficients from the regression equations, representative festivals, representative architectures, and landmarks were high in order. Even though the three variables that make up the representative of the city are all important for not only improving satisfaction and revisit intention of urban tourism in Mokpo city, representative festivals in the city prioritizes among them.

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ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 분석결과
5. 결론과 시사점
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