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A Study on the Expandability of Character Goods with a Spectralization of Scentralization : Focused on the Character Market Targeted at Women
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캐릭터 굿즈의 소비 변화에 따른 스펙트럼화와 확장 가능성에 대한 연구 : 여성을 타깃으로 하는 캐릭터 시장을 중심으로

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Type
Academic journal
Author
Seung-Jin Lee (백석문화대학교) Seon-Young Lee (경기대학교)
Journal
The Animation Society of Korea The Korean Journal of animation Vol.15 No.2 (Wn.50) KCI Accredited Journals
Published
2019.6
Pages
199 - 210 (12page)
DOI
10.51467/ASKO.2019.06.15.2.199

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A Study on the Expandability of Character Goods with a Spectralization of Scentralization : Focused on the Character Market Targeted at Women
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Abstract· Keywords

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The consumption of characters on the Kidults is always seen as a natural phenomenon caused by various social factors. In addition, expressing an infinite amount of affection for characters rather than simply consuming character products is also being recognized as a social and personal preference. This suggests that there is a change in perception of consuming character goods, and that clear boundaries for consuming character goods are becoming common. The ambiguity of these boundaries is represented by the spectralisation of perfumes. In response, the research aims to study the spectralization of the character industry and analyze the growth potential of the character market targeting women. Today, the character industry is mainly targeting infants and children, while the market for girls is expanding. This suggests that the consumption target may expand to women. Therefore, this study is looking into the growth potential of the female character market as it believes that growth in the female character market will affect the entire female character market in the near future.
#스펙트럼화 #여성 타깃 캐릭터 시장 #여아 캐릭터 시장 #소비변화 #spectrum #women's target character market #girls' character market #changes in consumption

Contents

1. 서론
2. 이론적 배경
3. 여성 타깃 캐릭터 시장의 향유 스펙트럼화 요인
4. 여성 타깃의 캐릭터 시장의 성장 가능성
5. 결론
참고문헌
Abstract

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