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The Effects of a Hand Washing Game on the Preventive Behavioral Intention of Infection Diseases: Focusing on Interactivity and Message Framing
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손 씻기 게임이 감염병 예방행동의도에 미치는 영향: 상호작용성과 메시지 프레이밍을 중심으로

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Type
Academic journal
Author
Su-Min Yu (한림대학교) Ji Hye Choi (한림대학교) Ghee-Young Noh (한림대학교)
Journal
The Korean Society of Living Environmental System Journal of The Korean Society of Living Environmental System Vol.27 No.1 KCI Accredited Journals
Published
2020.2
Pages
15 - 22 (8page)
DOI
10.21086/ksles.2020.02.27.1.15

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The Effects of a Hand Washing Game on the Preventive Behavioral Intention of Infection Diseases: Focusing on Interactivity and Message Framing
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The purpose of this study is to investigate the effects of interactivity and message framing on the intention to prevent infectious diseases using a hand washing game. A 2(interactivity: high vs. low) × 2(message framing: gain vs. loss) between-subjects factorial design was used to conduct an experiment. A total of 144 college students participated in the experiment. The results have shown that high interactivity group has more intention to prevent infectious diseases than low interactivity group. In addition, gain message group has more intention to prevent infectious diseases than loss message group. Finally, we also examined the interaction effect between interactivity and message framing on the intention to prevent infectious diseases. The results have shown that there is a significant interaction effect between interactivity and message framing, with gain messages being more effective in the high interactivity condition and loss messages being more effective in the low interactivity condition for infectious disease prevention. The finding of this study is meaningful because it provides practical implications for designing healthcare games for future health promotion and disease prevention by identifying persuasive effects of interactivity and message framing factors.
#Serious game #Interactivity #Message framing #Preventive behavioral intention #Infectious diseases

Contents

Abstract
1. 서론
2. 연구 방법
3. 연구결과
4. 논의
5. 결론 및 제언
REFERENCES

References (26)

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Beale, I. L. / 2007 / Improvement in Cancerrelated Knowledge Following Use of a Psychoeducational Video Game for Adolescents and Young Adults with Cancer / Journal of Adolescent Health 41(3):263~270 Crossref Cho, C. H. / 1999 / Interactivity as a Measure of Advertising Effectiveness: Antecedents and Consequences of Interactivity in Web Advertising / Proceedings of the Conference-American Academy of Advertising :162~179 google schola Cho, H. O. / 2000 / Investigating the Relative Persuasiveness of Different Types of Obesityprevention Advertisement / The Korean Journal of Advertising 11(4):165~185 google schola Ha, L. / 1998 / Interactivity Reexamined:A Baseline Analysis of Early Business Web Sites / Journal of Broadcasting & Electronic Media 42(4):457~474 Crossref Haseman, W. D. / 2002 / An Empirical Investigation of the Influences of the Degree of Interactivity On User-outcomes in a Multimedia Environment / Information Resources Management Journal(IRMJ) 15(2):31~48 Crossref

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UCI(KEPA) : I410-ECN-0101-2020-590-000428009