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A Study on Lifestyle Hotel Space Planning with Relationship Marketing Characteristics
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관계마케팅의 특성을 적용한 라이프스타일 호텔 실내공간계획에 관한 연구

논문 기본 정보

Type
Proceeding
Author
Kwon, Yoon-Hwan (홍익대학교) Yun, Yean-Kyung (홍익대학교)
Journal
Korean Institute of Interior Design 한국실내디자인학회 학술대회논문집 Vol.22 No.1(Wn.51)
Published
2020.5
Pages
75 - 81 (7page)

Usage

cover
📌
Topic
라이프스타일 호텔에서 관계 마케팅 특징을 적용한 실내 공간 계획.
📖
Background
현대 사회에서 호텔은 개인적인 경험을 제공하는 공간으로 변화하고 있으며, 밀레니얼 세대의 선호에 맞춘 라이프스타일 호텔이 주목받고 있다.
🔬
Method
선행 연구와 문헌 검토를 통해 라이프스타일 호텔의 정의와 관계 마케팅의 필요성을 이해하고, 국내 사례를 분석하였다.
🏆
Result
관계 마케팅의 요소들이 라이프스타일 호텔 공간에 적용되어 밀레니얼 세대에 적합한 경험을 제공한다고 나타났다.
A Study on Lifestyle Hotel Space Planning with Relationship Marketing Characteristics
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Abstract· Keywords

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Lifestyle hotels offer private experience more than other brand-name hotels. These days, lifestyle hotels have become cultural and artistic icons that reflect the lifestyles of consumers, and they are just a concept of accommodation, but also a destination. The relationship marketing space required for the relationship between lifestyle hotels and customers is advantageous for creating an efficient relationship and responding to changes in values. Changes in lifestyle and the millennium generation have emerged as the main consumers, and customer values and beliefs have changed as society rapidly develops and changes. In order to cope with such an early change, mutual influences and relationships are formed, and spaces and spaces are connected to each other in the relationship and used with flexibility. The interaction of spaces and the creation of synergy effects is not the size of a lifestyle hotel, but the variety of feelings and sensibilities that fit your experience and customers.
#라이프스타일 호텔 #관계 #호텔 #관계마케팅 #공간계획 #Lifestyle Hotel #Relationship #Hotel #Relationship Marketing #Space Planning

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Topic

라이프스타일 호텔에서 관계 마케팅 특징을 적용한 실내 공간 계획.

Background

현대 사회에서 호텔은 개인적인 경험을 제공하는 공간으로 변화하고 있으며, 밀레니얼 세대의 선호에 맞춘 라이프스타일 호텔이 주목받고 있다.

Method

선행 연구와 문헌 검토를 통해 라이프스타일 호텔의 정의와 관계 마케팅의 필요성을 이해하고, 국내 사례를 분석하였다.

Result

관계 마케팅의 요소들이 라이프스타일 호텔 공간에 적용되어 밀레니얼 세대에 적합한 경험을 제공한다고 나타났다.

주요내용

Contents

Abstract
1. 서론
2. 라이프스타일 호텔의 이론적 고찰
3. 관계마케팅의 이해와 특성
4. 공간사례
5. 결론
참고문헌

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