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A Study on Lifestyle Hotel Space Planning with Relationship Marketing Characteristics
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관계마케팅의 특성을 적용한 라이프스타일 호텔 실내공간계획에 관한 연구

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Type
Proceeding
Author
Kwon, Yoon-Hwan (홍익대학교) Yun, Yean-Kyung (홍익대학교)
Journal
Korean Institute of Interior Design 한국실내디자인학회 학술대회논문집 Vol.22 No.1(Wn.51)
Published
2020.5
Pages
75 - 81 (7page)

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A Study on Lifestyle Hotel Space Planning with Relationship Marketing Characteristics
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Abstract· Keywords

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Lifestyle hotels offer private experience more than other brand-name hotels. These days, lifestyle hotels have become cultural and artistic icons that reflect the lifestyles of consumers, and they are just a concept of accommodation, but also a destination. The relationship marketing space required for the relationship between lifestyle hotels and customers is advantageous for creating an efficient relationship and responding to changes in values. Changes in lifestyle and the millennium generation have emerged as the main consumers, and customer values and beliefs have changed as society rapidly develops and changes. In order to cope with such an early change, mutual influences and relationships are formed, and spaces and spaces are connected to each other in the relationship and used with flexibility. The interaction of spaces and the creation of synergy effects is not the size of a lifestyle hotel, but the variety of feelings and sensibilities that fit your experience and customers.
#라이프스타일 호텔 #관계 #호텔 #관계마케팅 #공간계획 #Lifestyle Hotel #Relationship #Hotel #Relationship Marketing #Space Planning

Contents

Abstract
1. 서론
2. 라이프스타일 호텔의 이론적 고찰
3. 관계마케팅의 이해와 특성
4. 공간사례
5. 결론
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UCI(KEPA) : I410-ECN-0101-2020-619-000681022