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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose: This study seeks to identify whether internal marketing factors have a statistically significant positive effect on the flow of services to customers of bank service employees. Specifically, the purpose of this study is to confirm the importance of internal marketing in the employees' services immersion to customers. In addition, the study seeks to identify whether employees' perceived organizational support recognition mediates between internal marketing factors and the employee's immersion in services to customers. Research design, data and methodology: This study distributed 100 questionnaires to employees working at banks to obtain data. Finally, the study conducted a statistical analysis on a questionnaire of 94 employees. For regression, factor analysis, and reliability analysis, the 24 version of the SPSS was used. For the mediation analysis, the SPSS macro developed by Hayes was used. Results: This study seeks to statistically verify which factors of internal marketing have a greater impact on employee immersion in services. Conclusions: Research verification has shown that all elements of internal marketing affect the employee's immersion in services to customers. It was also shown that the employee's recognition of organizational support mediated the relationship between factors of internal marketing and the employee's immersion in services to customers..
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참고문헌 (51)
참고문헌 신청
Aggarwal-Gupta, M. / 2010 / Perceived organizational support and organizational commitment : The mediational influence of psychological well-being / Journal of Business and Management 16(2):105~124
Armstrong-Stassen, M. / 2009 / Perceived organizational support, career satisfaction, and the retention of older workers / Journal of Occupational and Organizational Psychology 82(1):201~220
Babakus, E. / 2008 / The effects of job demands, job resources and intrinsic motivation on emotional exhaustion and turnover intentions : a study in the Turkish hotel industry / International Journal of Hospitality and Tourism Administration 9(4):384~404
Ballantyne, D. / 2000 / Internal relationship marketing : a strategy for knowledge renewal / International Journal of Bank Marketing 18(6):274~286
Balta, S. / 2018 / The influence of internal Marketing on employee satisfaction in the service industry / Business Management Dynamics 8(1):12~15
Armstrong-Stassen, M. / 2009 / Perceived organizational support, career satisfaction, and the retention of older workers / Journal of Occupational and Organizational Psychology 82(1):201~220
Babakus, E. / 2008 / The effects of job demands, job resources and intrinsic motivation on emotional exhaustion and turnover intentions : a study in the Turkish hotel industry / International Journal of Hospitality and Tourism Administration 9(4):384~404
Ballantyne, D. / 2000 / Internal relationship marketing : a strategy for knowledge renewal / International Journal of Bank Marketing 18(6):274~286
Balta, S. / 2018 / The influence of internal Marketing on employee satisfaction in the service industry / Business Management Dynamics 8(1):12~15
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