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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국유통과학회 유통과학연구 유통과학연구 제17권 제12호
발행연도
2019.1
수록면
95 - 103 (9page)

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Purpose : Promoting startups has increased in importance in labor market policies since the economic crisis. In Korea, the Ministry of SMEs and Startups is also seeking to revitalize youth startups and traditional markets by moving young stores into idle spaces in traditional markets through 'Project to Support the Activation of Youth Mall'. Research into startups in traditional markets is very limited. Therefore, this study looks at the differences between the management performance of young merchants and senior merchants, and looks at the impact of the business period. Research design, data and methodology : It was divided into youth startup and senior startup based on the age of 40 and startup and nonstartup. Based on these criteria, the company intends to compare and analyze sales and margin rates by setting the sales and margin rates with the management performance of the startup and senior startups. In particular, to look at the feasibility of government funded projects for young merchants, the company will look at the changes in sales and margin rates of young merchants and senior merchants over the period of operation. In this study, the analysis was based on the raw data of the Statistics of traditional market in 2017, and the ANCOVA was used. Results : First of all, the sales volume of stores operated by young merchants, was higher than those operated by senior merchants. Next, the margin ratio does not differ from that of stores that are for young people and those. These findings suggest that the profit structure of stores in traditional markets is similar between young merchants and senior merchants. Third, if you look at the performance of new startups based on one year of business period in more detail, it turns out that young startups have improved in sales and margin rates since startups, while senior startups have no difference. Conclusions : While it means that management performance can be improved through support for young startups, it suggests that there is a limit to supporting senior startups. Therefore, this research indicates that the government support projects centered on youth can contribute to the revitalization of traditional markets.

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참고문헌 (40)

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추명조 / 2015 / 전통시장의 서비스품질요인이 고객가치 관계품질 행동의도에 미치는 영향 / 유통과학연구 13(11):79~92 dbpia Cooper, A. C. / 1985 / The role of incubator organizations in the founding of growth-oriented firms / Journal of business Venturing 1(1):75~86 google schola Curran, J. / 2001 / Older people and the enterprise society: Age and self-employment propensities / Work, Employment and Society 15(4):889~902 google schola Dawson, C. / 2012 / “Push” versus “Pull”entrepreneurship: an ambiguous distinction? / International Journal of Entrepreneurial Behavior &Research 18(6):697~719 google schola Decker, R. / 2014 / The role of entrepreneurship in us job creation and economic dynamism / Journal of Economic Perspectives 28(3):3~24 google schola

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