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A Study on the Effects on Tourist's Satisfaction and Behavioral Intention by Jeonju Hanok Village Visitor's Recognition of Traditional Values and Selection Attribute Factors
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전주 한옥마을 방문객의 전통문화 가치인식과 관광지 선택속성이 만족도 및 행동의도에 미치는 영향

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Type
Academic journal
Author
Journal
Korea hotel resort Association 호텔리조트연구 호텔리조트연구 제19권 제2호 KCI Accredited Journals
Published
2020.1
Pages
121 - 140 (20page)

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A Study on the Effects on Tourist's Satisfaction and Behavioral Intention by Jeonju Hanok Village Visitor's Recognition of Traditional Values and Selection Attribute Factors
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A few theoretical and empirical studies have been researched regarding the influence of recognition of traditional values and selection attribute factors to tourist’s satisfaction and behavioral intention. The purpose of this study is to analyze the impacts of influence of recognition of traditional values and selection attribute factors to tourist’s satisfaction and behavioral intention among tourists who have visited Jeonju Hanok village and the impact on behavioral intention by tourist’s satisfaction. The results of this study are as follows. It is shown that the influences of recognition of traditional values on satisfaction is significant partially and the influences of recognition of traditional values on behavioral intention is rejected totally. It is shown that the influences of selection attribute factors on satisfaction and behavioral intention are both rejected. Tourist’s satisfaction is impacted on behavioral intention significantly.

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References (85)

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강병찬 / 2012 / 명품관광 인식과 지각된 가치가 브랜드 태도 및 행동의도에 미치는 영향 google schola 고동우 / 2000 / 기획축제 참가자의 여가경험 / 한국심리학회지:소비자·광고 1(2):187~203 google schola 김대언 / 2010 / 모바일관광정보 속성이 관광자만족에 미치는 영향 : 스마트폰이용관광자를 중심으로 google schola 김미정 / 2014 / 항공사 e-서비스품질과 지각된 가치가 행동의도에 미치는 영향 : 대형항공사와 저비용항공사 비교 google schola 김민 / 2009 / 웰빙 라이프스타일이 친환경 식자재에 대한 가치지각, 관심도 및 구매행동에 미치는 영향 google schola

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