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자료유형
학술저널
저자정보
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제26권 제3호
발행연도
2020.1
수록면
495 - 502 (8page)

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As the recent economic recession continues, as interest in the work-learning parallel system, which simultaneously combines worklearning through practical education and training on the job, has increased, the hair beauty industry needs to study the mediating effect of customer orientation in the relationship between the learning performance and job satisfaction of the learning workers participating in the work-learning parallel system for the installation and active utilization of the system. Therefore, this study aims to find ways to accumulate empirical data and improve management performance. Furthermore, it has significance and necessity to provide implications for other related studies.This study was conducted on the students with the parallel work program, and 649 copies were used as the final analysis data. As a result of examining the effect of learning outcomes on job satisfaction and customer orientation, it was found that the sub-factors of job satisfaction such as respect, job ability, human relations, and stability had a significant effect on the sub-factors of learning outcomes such as educational composition, educational contents, and customer orientation. The results of the analysis on the mediating effect of customer orientation in the relationship between learning performance and job satisfaction showed statistically mediating effects.This means that the manager of the hair beauty industry should check the job performance ability of the learning worker and give the pride and pride of the learning worker through technical education and service education so that the service provided to the customer does not differentiate according to the satisfaction and dissatisfaction factor of the job so that it can be smoothly performed in the customer contact. In addition, it is considered that the appropriate composition of the educational contents suitable for the job environment of the learning workers who are completing the education at the educational institution of the hair beauty work parallel system should be presented concretely and clearly. If we continue to make efforts to improve the learning performance of the work-learning parallel learning workers, it will contribute to the development of the hair beauty industry.

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