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자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제23권 제7호
발행연도
2019.1
수록면
611 - 639 (29page)

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The purpose of this study is to investigate the effect of tourism supporters' perceived Relational benefits of tourism supporters on attitudes such as participation motivation, commitment, satisfaction and Continuous Intention. In order to investigate the empirical analysis of the study, the spatial extent of sampling was set to nationwide, and the survey subjects were set up as tourism supporters who belong to local governments. For the questionnaire survey, we conducted a preliminary survey for about two weeks from December 15, 2018, and revised and supplemented the questionnaire. a total 500 sheets of questionnaire have been distributed from February 1st to February 28 in 2019 and 250 sheets have been collected and then 238 sheets have been empirically analyzed except 12 sheets which could not be utilized due to insincere response. The analysis results of this study are as follows. First, the Relational benefits of tourism supporters have a significant influence on the relationship commitment, satisfaction. Second, the Participation Motivation in tourism supporters have a significant effect on satisfaction on commitment, satisfaction. Third, relationship commitment and Activity commitment on tourism supporters have a significant effect on satisfaction and Continuous Intention of tourism supporters. Finally, satisfaction of tourism supporters had a significant influence on the Continuous intention of tourism supporters.

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