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The Effect of Characteristics of Tourism Mobile Application on User Satisfaction and Continuous Usage Intention: Focusing on Chinese Travelers
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관광 애플리케이션 속성이 이용만족도 및 지속적 이용의도에 미치는 영향: 중국관광객을 중심으로

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Type
Academic journal
Author
Gantumur Khongorzul (경상국립대학교) Kim, Won-Jong (경상국립대학교)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.33 No.12(Wn.172)
Published
2021.12
Pages
91 - 113 (23page)
DOI
10.31336/JTLR.2021.12.33.12.91

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The Effect of Characteristics of Tourism Mobile Application on User Satisfaction and Continuous Usage Intention: Focusing on Chinese Travelers
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Abstract· Keywords

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The purpose of this study is to examine how the characteristics of tourism mobile applications affect user satisfaction and continuous usage intention, and to identify how these influences will differ according to the degree of involvement. For an empirical purpose, this study conducted an online survey from August 1, 2020 to August 25, 2020, focusing on those who have experiences in using tourism mobile app. A total of 200 questionnaires were collected and 196 copies were used for the final analysis, excluding 4 responses with missing values and irrelevant answers.
The results of the study are as follows. First, the effect of tourism application attributes on satisfaction was partially accepted. Second, satisfaction had a positive effect on reuse intention. Third, it was found that there was a partial difference in the effect of tourism application attributes on satisfaction according to the degree of involvement.
#관광 애플리케이션 속성(Tourism Application Characteristic) #이용만족도(User Satisfaction) #지속적이용의도(Continuous Usage Intention)

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
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References (52)

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강봉조 / 2006 / 관광객을 위한 제주방안 모바일 콘텐츠 제작 / 한국콘텐츠학회 종합학술대회 논문집 4(2):351~354 google schola 강성호 / 2015 / 모바일 관광정보서비스 속성이 관광목적지 선택과 만족에미치는 영향 google schola 강영은 / 2013 / 농촌관광 활성화를 위한 모바일 농촌자원정보 앱(App) 수용태도 및 이용의도 연구 / 관광연구 28(4):195~216 dbpia 김상현 / 2011 / 스마트폰 애플리케이션의 서비스특성이 지각된 가치, 사용자 만족 그리고 추천의도에 미치는 영향 / 경영교육연구 26(6):121~142 dbpia 김성태 / 2020 / 계획행동이론을 적용한 개별관광객의 행동의도에 관한 연구: 지각된 위험과 인구통계학적 특성의 조절효과 / 관광진흥연구 8(4):289~309 dbpia

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