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The Relationship among Strategic Orientation, Organizational Learning, Innovation and Perceived Management Performance
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호텔의 전략지향성과 조직학습, 혁신, 지각된 경영성과간의 관계 연구

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Type
Academic journal
Author
Journal
The Korean Data Analysis Society Journal of The Korean Data Analysis Society Journal of The Korean Data Analysis Society 제21권 제5호 KCI Accredited Journals
Published
2019.1
Pages
2,587 - 2,599 (13page)

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The Relationship among Strategic Orientation, Organizational Learning, Innovation and Perceived Management Performance
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Research history (2)

2019

The Relationship among Strategic Orientation, Organizational Learning, Innovation and Perceived Management Performance : A Case Study of Hotel Employees in China
하소허 여가서비스스포츠학과 2019.01 Thesis
The Relationship among Strategic Orientation, Organizational Learning, Innovation and Perceived Management Performance
He ,  Shaoxu ,  Kwock， Yongsub Journal of The Korean Data Analysis Society 2019.01 Academic journal
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Abstract· Keywords

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In this study, the relationship among strategic orientation, organizational learning, innovation and cognitive business results of the employed in China’s star hotels was examined. From February to March 2019, 438 employees from 23 hotels in 7 regions of China were investigated by a self-administrated questionnaire. The results showed that customer orientation, aggressiveness and risk-taking all have positive (+) and significant influence on organizational learning, while competitor orientation and innovation have no significant influence on organizational learning. Moreover, the influence of organizational learning on innovation, innovation on cognitive business results, and organizational learning on cognitive business results were positive (+) and significant. In addition, customer orientation, competitor orientation, innovation and aggressiveness all had a positive and significant influence on innovation, while risk-taking has no influence on innovation. Therefore, this study suggests that the star-hotel enterprises in China must constantly strengthen organizational learning and innovation activities in order to achieve efficient business results.
#innovation #strategic orientation #organizational learning #cognitive business results #Chinese hotel.

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References (40)

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Baker, W. E. / 1999 / The synergistic effect of market orientation and learning orientation / Journal of the Academy of Marketing Science 27(4):411~427 google schola 방태연 / 2016 / 종업원에 대한 사내기업가정신의 선행요인과 결과요인에 대한 연구 / 경영연구 31(1):1~36 dbpia Bukhari, M. / 2012 / Challenges and outcome of innovative behavior : a qualitative study of tourism related entrepreneurs / Journal of Technology Management & Innovation 7(2):131~143 google schola 차경수 / 2019 / 부산방문 관광객의 경제적 파급효과 분석 / Journal of The Korean Data Analysis Society 21(2):811~826 dbpia Cheng, C. C. / 2012 / The role of service innovation in the market orientation-new service performance linkage / Technovation 32(7):487~497 google schola

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