메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
대한미용학회 대한미용학회지 대한미용학회지 제15권 제4호
발행연도
2019.1
수록면
449 - 458 (10page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
The present study intended to empirically look into the effects of experience marketing on customer emotion response and revisit intention in beauty shops. To this end, data were collected from 520 customers who use beauty shops in Seoul and Gyeonggi. The collected data were disposed through the process of data coding and data cleaning. The SPSS v. 21.0 program was used to conduct frequency analysis, factor analysis, Cronbach's α calculation for reliability verification, correlation analysis, linear regression analysis and mediation regression analysis. The findings showed that experience marketing had a positive effect on customer emotion response in the order of emotion, behavior, relationship, cognition and sensory experience. It also showed a positive effect on revisit intention in the order of behavior, relationship, cognition and emotional experience. On the other hand, sensory experience had no statistically significant effect on revisit intention. In mediating effects, customer emotion response was partially mediated in emotion, cognition, behavior and relational experience marketing, but it was fully mediated in sensory experience marketing.

목차

등록된 정보가 없습니다.

참고문헌 (26)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0