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Consumer's Risk Perception and Preventive Behavior for Particulate Matter: Moderating Effects of Health Regulatory Focus
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미세먼지에 대한 소비자의 위험지각과 예방행동: 건강 관련 규제초점의 조절효과 분석

논문 기본 정보

Type
Academic journal
Author
Daegun Jin (전북대학교) Myeongeun Park (전북대학교) Soye You (전북대학교)
Journal
The Korean Society of Community Living Science The Korean Journal of Community Living Science Vol.31 No.3 KCI Accredited Journals
Published
2020.8
Pages
443 - 458 (16page)
DOI
10.7856/kjcls.2020.31.3.443

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Consumer's Risk Perception and Preventive Behavior for Particulate Matter: Moderating Effects of Health Regulatory Focus
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Abstract· Keywords

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This study examined the consumer’s risk perception and preventive behavior for the risk of particulate matter as well as the influencing factors, such as media perception, government policy, and health symptom experience. A structural equation model was used to test the effects of risk perception as mediating variables on preventive behavior. From the analysis, there was a significant relationship between risk perception and preventive behavior. High-risk perception had a significant effect on preventive behavior for health protection and improvement. Media perception, government policy, and consumer experience influenced the consumers to increase the level of risk perception and the resulting preventive behavior. In addition, a higher promotion focus of the health regulatory focus resulted in increased preventive behavior when the consumer’s risk perception of particulate matter increased. This study provides useful information for establishing effective policies related to particulate matter.
#particulate matter #risk perception #preventive behavior #health regulatory focus

Contents

ABSTRACT
I. 서론
Ⅱ. 이론적 배경
III. 연구방법
IV. 결과 및 고찰
Ⅴ. 요약 및 결론
References

References (33)

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Ban J / 2019 / Health-risk perception and its mediating effect on protective behavioral adaptation to heat waves / Environ Res 172:27~33 Crossref Ban J / 2017 / The health policy implications of individual adaptive behavior responses to smog pollution in urban China / Environ Int 106:144~152 Crossref Bernstein R / Move over millennials - here comes Gen Z. AD Age google schola Cesario J / 2008 / Regulatory fit and persuasion : basic principles and remaining questions / Soc Person Psycho Compass 2(1):444~463 Crossref Donatelle RJ / 1993 / Access to health / Prentice hall google schola

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