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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 대한산업공학회 Industrial Engineering & Management Systems Industrial Engineering & Management Systems Vol.19 No.3
- 발행연도
- 2020.9
- 수록면
- 704 - 715 (12page)
- DOI
- 10.7232/iems.2020.19.3.704
이용수
초록· 키워드
오류제보하기
Under a highly competitive market, companies have to develop a new product as an effective strategy to maintain or even enhance their market shares. New product development (NPD) with an involvement of environmental dimension, nowadays, is one of the most crucial factors for business success. A feasibility study and a milestone of the NPD project have to be systematically established and subsequently evaluated. A Bayesian decision analysis was then employed to deal with three uncertainties of the future market shares with or without an environmental-friendly component and the competitors’ responses, producing expected values and variances for three uncertainties. An application of a decision model using MATLAB can be an effective tool to identify whether or not the NPD project under different scenarios should be continued in terms of future expected profits. Four scenarios were explored: Business as usual (BAU), improvements with or without an involvement of environmental aspects, and project termination. Moreover, three uncertainties were also considered: market status (future conventional market share and environmentallyfriendly market share), and competitors’ reactions. Sensitivity analysis of the selected scenario/model under three uncertainties was finally established to identify the effects of change in the uncertainties as the input parameters with respect to the output profit.
목차
ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. MATERIALS AND METHODS
4. RESULTS AND DISCUSSION
5. CONCLUSION AND FUTURE WORK
REFERENCES
참고문헌 (37)
참고문헌 신청
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Ameri, F. / 2005 / Product lifecycle management : Closing the knowledge loops / Computer-Aided Design & Applications 2(5):577~590
Bigliard, B. / 2013 / The new product development process in the mechanical industry:Evidences from some Italian case studies / International Journal of Engineering, Science and Technology 5(2):1~23
Carbonara, N. / 2006 / Cognitive maps to analyze new product development processes : A case study / Technovation 26(11):1233~1243
Chen, M. / 2010 / Managing supply uncertainties through Bayesian information update / IEEE Transactions on Automation Science and Engineering 7(1):24~36
Ameri, F. / 2005 / Product lifecycle management : Closing the knowledge loops / Computer-Aided Design & Applications 2(5):577~590
Bigliard, B. / 2013 / The new product development process in the mechanical industry:Evidences from some Italian case studies / International Journal of Engineering, Science and Technology 5(2):1~23
Carbonara, N. / 2006 / Cognitive maps to analyze new product development processes : A case study / Technovation 26(11):1233~1243
Chen, M. / 2010 / Managing supply uncertainties through Bayesian information update / IEEE Transactions on Automation Science and Engineering 7(1):24~36
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