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A Study on Development Plan of Hotel Industry through Analysis of Tourist Hotel Performance: Focused on Tourist Hotels in Busan
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관광호텔 이용실적 분석을 통한 호텔산업의 발전방안 연구: 부산지역 관광호텔을 중심으로

논문 기본 정보

Type
Academic journal
Author
Won, Chol-Shik (영산대학교)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.32 No.8(Wn.156)
Published
2020.8
Pages
165 - 178 (14page)
DOI
10.31336/JTLR.2020.8.32.8.165

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A Study on Development Plan of Hotel Industry through Analysis of Tourist Hotel Performance: Focused on Tourist Hotels in Busan
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Abstract· Keywords

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Tourist hotels in Busan have an average occupancy rate of 61% for the three-year period until 2018, and ADR is down. Due to COVID 19, most hotels in Busan are very difficult to manage. As a result of the study, it is necessary to analyze customers in order to increase the income of rooms and facilities and propose specialized marketing to attract foreigners. Hotels should strive for win-win growth among the hotel industry for increasing ADR. According to the status of each class, the room occupancy rate in second-class hotels is low, so it is necessary to understand the cause and to improve it. We need to increase the stay in Busan and build a tourism and transportation infrastructure that tourists can enjoy. It is necessary to provide educational support for manpower training and system improvement and administrative support, including hotel rating system. It is necessary to hold regular conferences for industry discussions, to have an integrated organization as a control tower, and to regulate, manage, and supervise pre-sale hotels.
#관광호텔(Tourist Hotel) #이용실적 분석(Analysis of Tourist Hotel Performance) #발전방안(Development Plan) #부산관광호텔(Busan Tourist Hotels)

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 조사설계
Ⅳ. 조사분석
Ⅴ. 결론
참고문헌

References (19)

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문화관광정책연구원 / 2004 / 관광호텔 부가가치세 영세율 적용의 외국사례 조사 및 제도화방안 google schola 문화체육관광부 / 2019 / 2018년 기준 관광동향에 관한 연차보고서 google schola 박대환 / 2012 / 지방 관광호텔 운영활성화 방안 연구 - 부산지역을 중심으로 - / 호텔리조트연구 11(2):341~354 dbpia 박복만 / 2020 / 부산 호텔산업의 문제점 조사 및 활성화 방안 연구: 호텔총지배인 FGI(Focus Group Interview)를 중심으로 / 관광레저연구 32(3):253~270 dbpia 박주영 / 2012 / 지방 관광호텔의 경영성과 분석 / 관광레저연구 24(3):423~441 dbpia

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