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Signboards in Modern City Gyeongseong, from a Visual Culture Perspective
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시각문화의 관점에서 본 근대 도시 경성의 간판

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Type
Academic journal
Author
Park, Eunyoung (동덕여자대학교)
Journal
Center for Art Studies, Korea Art History Forum Vol.51 KCI Accredited Journals
Published
2020.12
Pages
69 - 98 (30page)
DOI
10.14380/AHF.2020.51.69

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Signboards in Modern City Gyeongseong, from a Visual Culture Perspective
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Abstract· Keywords

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This study illuminates Japanese colonial period signboards in Gyeongseong from a visual culture perspective. First, for commercial signboards, the development of Gyeongseong commercial and signage, the design and beauty of signboards, and the modern consumer culture shown in the signboards are analyzed. Second, the images of non-business signboards in such as railway stations, schools, and institutions are examined to understand the nature of colonial modernization, including the reorganization of Gyeongseong city district, the reform of the education system, and the nationalization of major institutions. Third, the changes of the signboards at the end of the Japanese colonial period are tracked to present the impact of the war reflected in the signboards. Fourth, by making use of the negative reactions to the signboard, such as theft, damage and camouflage, the material aspects and back side roles of the signboards are also illuminated.
The streets in Gyeongseong, lined with signboards, were the scene of a visual culture that projected the appearance of modern society, where everything rapidly became semiotic. Despite the constant slippage between the signifiant and the signifié, the signs(signboards) affected on modern individual subjects as “points de caption” to provisionally stop slipping. In that temporary illusion, many elements of the modernization process were potential, including Japanese colonial capitalism, division and differences between social classes, revelation and frustration of desire, violence and camouflage etc. With the limitations of the colony, the signboards in Gyeongseong were signs of light and darkness of modernization in Korea and were places where modern visual culture was specifically expressed.
#간판 signboard #기호 sign #시각문화 visual culture #근대성 modernity #근대화 modernization #경성 Gyeongseong #일제강점기 Japanese colonial period

Contents

I. 머리말
Ⅱ. 경성의 상업용 간판
III. 경성의 비상업용 간판
Ⅲ. 일제강점기 말기 간판의 변화
Ⅳ. 사회적 기호로서의 간판
V. 맺음말
참고문헌
ABSTRACT

References (21)

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나애자 / 2008 / 일제 시기 근대적 일상과 식민지 문화 / 이화여자대학교 출판부 google schola 김대환 / 2008 / 맛(味)과 식민지조선, 그리고 광고-아지노모도(味の素)광고를 중심으로- / OOH광고학연구 5(3):119~144 google schola 김영연 / 2008 / 조미료 광고를 통해 본 미각의 근대화 과정 / 디자인학연구 21(4):203~214 dbpia 김용진 / 2017 / 한국 간판디자인의 시대적 변천과 조형적 특성 google schola 김지혜 / 2013 / 美人萬能, 한국 근대기 화장품 신문 광고로 읽는 미인 이미지 / 美術史論壇 (37):153~176 dbpia

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