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Subject

A Convergence Study on the Design Change of Radiator Grill in Passenger Car
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승용차 라디에이터 그릴의 디자인 변화에 관한 융합 연구

논문 기본 정보

Type
Academic journal
Author
Li, Zhen Jian Sang Koo (홍익대학교)
Journal
Korea Institute of Exhibition Industry convergence The Korean Society of Science & Art Vol.39 No.2 KCI Accredited Journals
Published
2021.3
Pages
395 - 408 (14page)
DOI
10.17548/ksaf.2021.03.30.395

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A Convergence Study on the Design Change of Radiator Grill in Passenger Car
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Abstract· Keywords

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With the approach of the era of electric vehicles, in the process of the transformation from traditional fuel vehicles to electric vehicles, the design difference has become the focus of more and more attention of many automobile enterprise. This is caused by great changes in the engine and body package of electric vehicles and traditional fuel vehicles. Since electric vehicles, do not have the internal combustion engines of gas-powered vehicles, their grilles will gradually disappear. As the grille represents the brand characteristics and family classic symbols, how to continue the brand gene and family design language has become a difficult problem facing the era of electric vehicles.
After tesla electric vehicle was born, it has promoted the rapid development of the global electric vehicle industry, and also caused the phenomenon of the rapid disappearance of the grille. The purpose of this study is to study the influence of technology and body styling on the styling and functions of car central grille during the transition from fuel vehicle to electric vehicle.
The reasons for the change of the car grille design can be divided into technical factors, brand factors and design style factors. And from the physical function to the abstract symbolic and symbolic differentiation direction evolution. In the future era of electric vehicles, with the changes of interactivity, intelligence and automatic driving assistance function, the development direction of car grille design will be observed and predicted.

Contents

Abstract
국문초록
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 승용차 라디에이터 그릴 디자인 변화의 고찰
Ⅳ. 연료차와 전기차의 라디에이터 그릴 특징 분석
Ⅴ. 결론
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