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자료유형
학술저널
저자정보
임대근 (한국외국어대학교)
저널정보
한국외국어대학교 대만연구센터 대만연구 대만연구 제18호
발행연도
2021.6
수록면
9 - 18 (10page)

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This paper examines the attitude of Korean audiences to Taiwanese films, focusing the director Wei Te-Sheng’s films. Unlike the situation in which Korean pop culture is producing a cultural premium in Taiwan, it is revealed that Taiwanese films are being accepted rather passively by Korean audiences. This passive attitude was most conspicuous when films were consumed in theaters. On the contrary, it was also found that the favorable sentiment toward Taiwanese films was very high when consumption through online platforms other than theaters were used. First, Korean audiences do not have specific preconceived notions of Taiwanese films. If the film itself is a great achievement, the film is highly appreciated and has the attitude to watch it. Second, Korean audiences tend to view Taiwanese films in order to understand them better only if they understand the specifics of Taiwanese history and culture. The cultural discount phenomenon is considered to be the biggest obstacle for Korean audiences to access Taiwanese films. Third, the Korean audience"s preference for blockbusters or melodrama is combined with the industrial system, creating a situation in which Taiwanese films are not often seen in Korea. Therefore, the provision of a online platform where Taiwanese films can be touched is considered an important factor in determining the attitude of Korean audiences. The passive attitude revealed in the process of general audiences" consumption of Taiwanese films centered on theaters is presumed to cause a chain phenomenon of indifference among professional audiences. As the interest of the general audience increases, the interest of the professional audience is also expected to increase.

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ABSTRACT
Ⅰ. 머리말
Ⅱ. 웨이더성과 그의 영화
Ⅲ. 한국에서의 웨이더성 영화: 대중 관객의 수용 태도
Ⅳ. 한국에서의 웨이더성 영화: 전문 관객의 수용 태도
Ⅴ. 맺음말
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