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The Effect of Cultural City Factors on Urban Identity and City Brand Equity
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문화도시 요인이 도시정체성과 도시브랜드 자산에 미치는 영향

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Type
Academic journal
Author
Yunhyeong Yu (중앙대학교) Myeonggil Choi (중앙대학교) Jaeyeob Jeong (예원예술대학교)
Journal
Korea Data Strategy Society Journal of Information Technology Applications & Management Vol.28 No.3 KCI Accredited Journals
Published
2021.6
Pages
89 - 108 (20page)

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The Effect of Cultural City Factors on Urban Identity and City Brand Equity
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The value of culture receives the attention of the world in order to solve urban problems and revitalize cities. Cultural city policies are implemented in Korea and EU to revitalize cities by utilizing cultural values. Although the cultural city policy is effective for urban regeneration, it has not been verified whether it has a positive effect in terms of urban identity and customer-based city brand. This study investigated whether cultural and artistic infrastructure and cultural artistry, which are resources of a cultural city, have a positive effect on urban identity, and whether urban identity affects the brand recognition and the perceived quality of a city. For this study, questionnaires were collected from 208 people residing in Seoul, and empirical analysis was conducted on 206 copies of them, excluding 2 copies of insincere answers.
The infrastructure and cultural artistry of cultural and artistic resources showed significant results in the positive relationship between the cultural specificity of urban identity, social system and growth potential. Cultural specificity of urban identity also showed a significant positive effect on city brand equity. In the case of the social system and growth potential of urban identity, there was a significant positive effect on perceived quality, but insignificant results were found in the relationship with brand awareness. Through the results of this study, practical implications can be drawn for cultural city policy implementation and city brand management.
#Cutural city #Urban identity #City Brand Equity #Culture #Urban

Contents

Abstract
1. 서론
2. 이론적 배경
3. 연구모형과 가설
4. 실증분석
5. 결론
References

References (46)

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Aaker, D. A. / 1996 / Measuring brand equity across products and markets / California Management Review 38(3):102~120 google schola Anholt, S. / 2006 / The anholt-GMI city brands index : How the world sees the world’s cities / Place Branding 2(1):18~31 google schola 백대흠 / 2008 / 서울시 자치구를 대상으로 한 문화도시 지표개발에 관한 연구 - 구청별 문화 정책, 시설 및 프로그램의 분석을 중심으로 - / 대한건축학회논문집 24(12):225~235 dbpia Baron, R. M. / 1986 / The moderator-mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations / Journal of Personality and Social Psychology 51(6):1173~1182 google schola 장택원 / 2017 / CBBE(고객에 기초한 브랜드 자산)를 도입한 도시 브랜드 자산 구성요소 개발을 위한 탐색적 연구 / 언론과학연구 17(2):229~262 dbpia

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