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논문 기본 정보

자료유형
학술저널
저자정보
곽하율 (중앙대학교) 최명길 (중앙대학교)
저널정보
한국데이터전략학회 Journal of Information Technology Applications & Management Journal of Information Technology Applications & Management Vol.30 No.4
발행연도
2023.8
수록면
39 - 64 (26page)

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연구주제
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연구배경
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연구방법
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연구결과
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초록· 키워드

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The recent expansion of large cities for economic benefits has worsened cultural inequalities within urban areas, eroding unique cultural identities and social values and deepening mistrust between regions. To tackle this, the idea of creating cultural cities is gaining traction, involving urban branding and cultural elements to foster balanced local cultural development. Current research primarily concentrates on case analysis in cultural cities, lacking sufficient studies examining the interplay of factors through empirical analysis,
This study investigated whether Cultural City Formation Factors, which are resources of a cultural city, have a positive effect on City Brand Equity, City Innovativeness, Brand Personality, and Behavior Intention. For this study, questionnaires were collected from 310 people who continuously experience culture and arts in Seoul, and empirical analysis was conducted on 292 copies of them. Consequently, a significant impact was observed among the factors influencing cultural city formation, city brand equity, city innovativeness, brand personality, and behavioral intention. Moreover, it was verified that city brand equity, city innovativeness, and brand personality positively contributed to mediating effects as well as sequential mediating effects. It is expected that the results of this study will be used to establish the foundation for effective urban management and the development of strategies for creating cultural cities.

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Abstract
1. 서론
2. 이론적 배경
3. 연구모형과 가설
4. 실증분석
5. 결론
References

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