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A Study on the Impact of Chinese Risk Perception on Koreas Tourism Attitude and Tourism Desire on Corona 19
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코로나19에 대한 중국인의 위험인식이 한국관광태도 및 관광열망에 미치는 영향 연구

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Type
Proceeding
Author
Zhang, Yul-Li (동의대학교)
Journal
The Korea Academic Society Of Tourism And Leisure 한국관광레저학회 학술발표대회 2021 The 55th Conference of KASTLE
Published
2021.7
Pages
103 - 110 (8page)

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A Study on the Impact of Chinese Risk Perception on Koreas Tourism Attitude and Tourism Desire on Corona 19
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Abstract· Keywords

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This study examined the impact of Chinese tourists" perception of the risk of COVID-19 on their attitudes toward Korean tourism.The global tourism industry has stagnated due to the impact of COVID-19, and Korea"s tourism industry has been hit hard.Accordingly, 450 questionnaires were retrieved through online questionnaires and analyzed through SPS23.0과 AMOS23.0The analysis found that people"s perception of the danger of COVID-19 has a causal effect on the perception of tourism in Korea, and that social and psychological risk factors affect people"s emotional attitudes. Also, people"s tourism attitudes affects their desire for tourism. This study demonstrated the influence of Chinese perception of the dangers of COVID-19 on tourism in Korea.This study provides a theoretical guide to the Korean tourism industry in formulating countermeasures to attract Chinese tourists.

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Abstract
I. 서론
III. 연구방법
IV. 분석결과
IV. 결론
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