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Analysis of relationship among selection attributes of medical tourism destination, perceived value and revisit intention of Chinese female medical tourist to Korea
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방한 중국인 여성 의료관광객의 의료관광 목적지 선택속성, 지각된 가치와 재방문의도의 영향관계 분석

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Type
Academic journal
Author
Choi, Sa-Ra (호남대학교) Jeong, Eun-Seong (호남대학교) Hong, Kyung-Hwa (가천대학교) Son, Min-Young (청암대학교)
Journal
The Academy of Korea Hospitality & Tourism Journal of Hospitality and Tourism Studies Vol.23 No.3 KCI Accredited Journals
Published
2021.9
Pages
157 - 170 (14page)
DOI
10.31667/jhts.2021.9.88.157

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Analysis of relationship among selection attributes of medical tourism destination, perceived value and revisit intention of Chinese female medical tourist to Korea
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Abstract· Keywords

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Medical tourism has become a popular option for tourists globally, which encompasses predominantly and primarily medical procedures combined with tourism service. Medical tourism is being promoted by an increasing number of countries through competitive strategies, services, policies and so on. Following from the above, the primary purpose of the study is to examine the relationship among selection attributes of medical tourism destinations, perceived value, and revisit intention. The study conducted a field survey of Chinese female medical tourists in South Korea from September 1 to December 31, 2019. A total of 439 questionnaires were collected with 302 usable for the final analysis. To investigate the relationship preliminary analyses, including descriptive statistics and scale purification, were calculated using SPSS version 26.0, following which a structural equation model was calculated using AMOS version 26.0. Results of the structural equation model showed that three sub-factors of selection attributes of medical tourism destinations, destination information, cost and accessibility had a positive influence on perceived value for medical tourists while word-of-mouth did not. Additionally, perceived value of medical tourism in South Korea had a positive influence on the revisit intention of medical tourists. The empirical results suggest that it is necessary to provide high quality medical services at a reasonable cost to medical tourists in order to boost medical tourism in South Korea.
#의료관광 #관광목적지 #선택속성 #지각된 가치 #재방문의도 #medical tourism #tourist destination #selection attributes #perceived value #revisit intention

Contents

요약
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌

References (77)

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가정혜 / 2018 / 축제 참가자의 동기, 지각된 가치, 만족도 및 행동의도 간의 구조적 관계분석: 서울 등축제를 대상으로 / 관광연구저널 32(7):157~169 dbpia 금강 / 2021 / 5성급 호텔 중식당의 경험가치가 태도, 재방문의도에 미치는 영향 / 호텔경영학연구 30(2):21~36 dbpia 김건휘 / 2021 / 충남 슬로시티 방문객의 관광동기가 지각된 가치와 행동의도에 미치는 영향: 사전지식을 조절변수로 / 충남연구 5(1):51~76 google schola 김계수 / 2010 / 구조방정식 모형분석 / 한나래 아카데미 google schola 김대석 / 2020 / 패키지관광의 관광동기가 지각된 가치를 통하여 행동의도에 미치는 영향 연구 - 관광제약, 만족도 중심으로 - / 한국엔터테인먼트산업학회논문지 14(4):1~16 dbpia

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