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논문 기본 정보

자료유형
학술저널
저자정보
양수미 (신라대학교 뷰티비즈니스학과 교수)
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제26권 제6호
발행연도
2020.1
수록면
1,344 - 1,356 (13page)

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초록· 키워드

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This study classified makeup image types focusing on Genderless Cosmetic advertisements that were introduced in Genderless Cosmetic Brand, and analyzed Characteristic by makeup image type according to it. The results were as follows. First, ‘Masculinity makeup’ expresses ‘Decadence makeup’ and ‘Smokey makeup’. ‘Feminity makeup’ expresses soft and womanly image of ‘Feminine makeup’, ‘Romantic makeup’ expresses girlish image and ‘Sexy makeup’ expresses womanly sexual image. ‘Neutrality makeup’ expresses ‘Natural makeup’ image. ‘Androgyny makeup’ expresses ‘Avant-garde makeup’ image. Second, the eyebrow shapes in ‘Neutral image makeup’ were equally shown a standard form, an natural pattern, a horizontal form, and an angular shape. On the other hand, ‘Feminine image makeup’, ‘Romantic image makeup’ had the mainstream as the standard form. ‘Sexy image makeup’ was shown evenly the thick straight pattern and the angular shape, arch shape and was mainly used the brown color. was not form and ‘Decadence Makeup’ had straight pattern form used the black color. The eyeshadow colors in ‘Neutral image makeup,’ ‘Feminine image makeup’ and ‘Romantic image makeup’ the mainstream as peach, beige, light brown, and pink colors. ‘Sexy image makeup’ had glittery purple, green, gold and blue. ‘Avant-garde image Makeup’ had colorful vivid tone. ‘Decadence image Makeup’ had black, deep blue in dark tone. The lips in ‘Neutral image makeup’ used nude pink, pale coral, beige. ‘Feminine image makeup’ and ‘Romantic image makeup’ had pink, coral. ‘Sexy image makeup’ were primarily used the red series and nude pearl pink. ‘Avant-garde image Makeup’ had colorful vivid tone and neon color. ‘Decadence image Makeup’ had nude color, deep red in dark tone. Third, ‘Natural image makeup’ did not highlight any specific section. ‘Romantic image makeup’ and ‘Feminine image makeup’ did fruitful blusher of coral, pink. ‘Sexy image makeup’ tend to give a point with glittery and pearl series to the lip makeup color. ‘Avant-garde image Makeup’ had colorful art painting. ‘Decadence image Makeup’ had not highlight because emphasis smokey eye makeup.

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