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논문 기본 정보

자료유형
학술저널
저자정보
양수미 (신라대학교 산업융합대학원 미용향장학과 교수) 문숙희 (신라대학교 산업융합대학원 미용향장학과 석사)
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한국미용학회 한국미용학회지 한국미용학회지 제29권 제1호
발행연도
2023.2
수록면
206 - 217 (12page)

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초록· 키워드

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The objectives of the current study are to examine the makeup behavior of the New Silver Generation. A survey of 188 the age of 5060 was conducted. Analysis of the data collected from the survey was performed using SPSS 21.0. The frequency analysis, calculation of Cronbach's coefficient α, exploratory factor analysis were performed for statistical processing of the collected data. The results are summarized as follows. Makeup behavior Factors were Makeup Ideal Self-image, Makeup Trend Leadership, Makeup Interesting, Makeup Etiquette, Makeup Conformity, Makeup Esthetics. Makeup Ideal Self-image: Expresses a bright and individual image similar to a celebrity's appearance. Express the image of a successful entrepreneur or a skilled professional. Makeup expressions that look younger than your actual age. Expressing an image of opulence and elegance like the upper class. Makeup Trend Leadership: When buying makeup products, always pay attention to the latest trends. Watch TV, online, and mobile ads related to the latest makeup products. Want to know what kind of makeup products are trending. Buying new trendy makeup products before people around you. Makeup Interesting: Always be interested in what others do with makeup. Interesting to change makeup or hairstyle. Interested in the makeup of singers and actors when watching TV or movies. Try it yourself to see if the makeup product looks good on you. Makeup Etiquette: Wonder what kind of makeup suits my face shape and skin tone. Always try to keep your makeup calm and calm. When you go out to meet acquaintances, be sure to wear makeup. Choose natural and calm colors and images for makeup products Makeup Conformity: More comfortable when I wear makeup similar to the people around me. Choose makeup products that people around you usually use a lot. Make up similar to the people around you. When applying makeup, pay special attention to color harmony. Makeup Esthetics: Trying to get reviews that your face with makeup looks great. Applying makeup according to a new style is very important to me. Choose makeup products that highlight your strengths. As long as it suits you, it's okay to wear a little flashy makeup.

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